Head of Campaign & Content Strategy

Overview

We’re seeking a

Head of Campaign & Content Strategy

to lead the strategic direction, performance, and execution of campaigns across SAN’s multi-brand portfolio. You’ll define campaign objectives, manage budgets, select media channels, and analyze results, ensuring that every campaign balances creativity with commercial success. Working with creative, media, and e-commerce teams, you’ll transform insights into powerful brand moments that drive growth. Key Responsibilities

Develop and lead

integrated campaign strategies

for all SAN brands across digital and offline channels. Set

objectives, KPIs, and strategic frameworks

that connect creativity with business results. Manage

budget allocation and optimization , ensuring efficiency across Paid, Owned, and Earned channels. Define

media mix and publishing plans

(Meta, TikTok, Google, Snapchat, PR, Influencers) tailored to audience insights. Lead

post-campaign analysis

and ROI evaluation to guide future planning. Data-Driven Planning & Intelligence

Use analytics and customer data to identify

growth opportunities, key seasons, and behavioral triggers . Establish a

Campaign Intelligence Framework

linking ad performance to purchase intent and customer journeys. Monitor

product and message performance

to highlight hero items and optimize storytelling. Cross-Functional Campaign Management

Collaborate with

Creative, Media, and E-commerce

teams for seamless execution across touchpoints. Ensure all campaigns support

omnichannel conversion goals

across retail and digital platforms. Partner with

Influencer Marketing and Brand Partnerships

for co-creation and collaborations. Performance Optimization & Analytics

Build and oversee a

Campaign Dashboard

tracking ROAS, CAC, conversions, and brand KPIs. Deliver

Post-Campaign Reports

summarizing results, insights, and next steps. Implement

Marketing Mix Modeling (MMM)

to forecast and reallocate budgets dynamically. Brand Portfolio Alignment

Design an

Integrated Storytelling Framework

ensuring brand harmony across SAN’s portfolio. Align campaigns with

product launches and seasonal collections , reinforcing each brand’s voice and equity. Innovation & Trend Leadership

Track global

fashion and content trends

to inspire new campaign opportunities. Integrate

AI, CGI, and interactive formats

to advance SAN’s digital innovation and customer engagement. Governance & Process Excellence

Develop a

Campaign Playbook

defining processes, quality standards, and performance benchmarks. Lead

quarterly campaign reviews

to evaluate creative and commercial outcomes across brands. Strategic Partnerships

Build partnerships with

major media and tech platforms

(Meta, TikTok, Google, Vogue Arabia, etc.). Manage external agencies and partners to elevate creativity and reach. Identify

co-branding opportunities

that align with SAN’s growth strategy. Leadership & Culture

Lead a

cross-functional campaign team

across planning, analytics, and media. Foster a culture of

data-driven creativity, agility, and ownership . Champion SAN’s values :

Innovation, Speed, Customer Love, Excellence, and Accountability. Requirements

7–10 years’ experience in campaign strategy, brand marketing, or integrated communications (fashion or retail preferred). Proven expertise in

budget management, campaign analytics, and ROI optimization . Strong understanding of GCC consumer behavior and omnichannel marketing. Proficiency in

Meta, TikTok, Google Ads, Power BI, and GA4 . Leadership, storytelling, and analytical excellence. Seniority level

Executive Employment type

Full-time Job function

Marketing, Public Relations, and Writing / Editing Industries Retail Apparel and Fashion Note : This description focuses on responsibilities, qualifications, and expectations for the Head of Campaign & Content Strategy role.

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