Product Marketing Manager

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. The company is founder-led, profitable, and growing. We are a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. Product Marketing Manager

At Canonical, the product marketing team is not just marketing products—we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. Responsibilities

Develop and execute go-to-market (GTM) strategies for a range of products. Lead messaging and positioning efforts ensuring our products stand out in a competitive market. Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials. Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth. Launch new products and features, leading cross-functional teams to drive awareness and adoption. Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly. Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base. Plan and execute global events, live webinars, and community meetups that align with our GTM priorities. Requirements

A passion for technology and open source—you get excited about innovation, software, and community-driven development. Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences. Growth mindset—someone who thrives on experimentation, learning, and continuous improvement. Excellent communication skills, both written and verbal. Nice-to-have skills

Data-driven mindset, using insights to refine strategies and improve performance. Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions. Experience with demand generation, understanding how to translate GTM strategies into pipeline growth. Comfort working cross-functionally with product, sales, partners, and marketing teams. What we offer

Fully remote working environment. Personal learning and development budget of 2,000USD per annum. Annual compensation review. Recognition rewards. Annual holiday leave. Parental Leave. Employee Assistance Programme. Opportunity to travel to new locations to meet colleagues at 'sprints'. Priority Pass for travel and travel upgrades for long haul company events. Canonical is an equal opportunity employer. We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products.

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