Assistant Manager - Brand Marketing

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Overview

POSITION OBJECTIVE - The position is responsible to develop and implement the long and short-term marketing strategies of the brands assigned.

Responsibilities

• Work closely with the brands assigned and manage the marketing services function to support the brand and ensure that all above the line and below the line materials are delivered within budget, and that the content and quality of all communications enhance the brand and grow the business in line with brand objectives.
• Responsible for campaigns for existing and new stores, building and maintaining media relationships and ensuring effective communications with agencies in all markets.
• Brand Management : Integrated communication strategy for enhancing brand equity and brand preference.
• Efficient media management and planning for optimum utilization of resources.
• Manage and coordinate all marketing, advertising and promotional activities.
• Understanding of product positioning and brand management, backed with a strong understanding of brand communication using integrated communication tools.
• Budget Management / Profit Management : Formulating marketing plans for overall development and accomplishment of top and bottom-line profitability of the brand.
• Business Development : Develop new clients and negotiate with them for securing profitable business.
• Plan and execute marketing strategies to achieve desired volume, market share and profit objectives.
• Enhance brand visibility and accelerate business growth through aggressive business development strategies.
• Develop strategic relationships with key accounts from various sectors to understand their requirements; provision customized solutions (products and services) and cultivate relations for retention and acquisition.
• Develop sales and customer marketing campaigns for the organization based on market trends, new market identification and consumption patterns.
• Marketing Operations : Formulate and identify strategic alliances for developing new business partners in different regions to open new lines of business.
• Conduct competitor analysis by keeping abreast of market trends and competitor moves and identifying prospective clients from various sectors.
• Adept in handling all retail operations, detailed market analysis, range and product selections, marketing and client servicing.
• Identify customer segments, buying behavior and preferences through loyalty programs by analyzing consumption behavior and formulating specific initiatives.
• Manage customer-centric operations and ensure customer satisfaction by achieving service quality norms.
• Identify current market trends, gather competitors’ data, identify consumer insights to increase brand penetration and brand loyalty in the market.
• Responsible for advertising media planning and working with local and national media houses, creative teams, researchers and other media contacts for preparing cost-effective media plans.
• Align with creative team and visual merchandisers to finalize campaign designs.

About Us

“Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 17,000 multicultural staff covering four continents. Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines. Apparel Group provides customers the experience of shopping from the comfort of their own home with ease and convenience via our E-Commerce site 6thStreet.com. Apparel Group operates brands from around the world, including Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, Rituals, and others.

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