Brand Manager

Develops and implements comprehensive brand plans and below-the-line initiatives to achieve set objectives, while coordinating all brand-related matters and supporting internal processes to ensure consistent brand focus. Responsibilities

Develop and maintain brand identity and positioning. Define brand guidelines and ensure consistent application across all channels. Monitor brand performance, market trends, and competitor activities. Conduct market research to understand customer needs and brand perception. Plan and oversee brand campaigns and initiatives. Develop strategies for brand growth and market share expansion. Analyze campaign effectiveness and prepare performance reports. Protect brand reputation and handle crisis communication when necessary. Ensure brand compliance with legal and regulatory standards. Coordinate cross-functionally to ensure consistency in brand-related decisions. Analyze and report on brand performance to determine ROI. Develop pricing and distribution strategies. Creativity and innovative problem-solving. Knowledge of brand positioning and identity development. Crisis management and reputation protection skills. Proficiency in marketing tools and analytics. Qualifications

Bachelor’s degree in marketing, Business Administration, or a related field. Experience : 3 - 5 years of experience in brand management, marketing, or related roles, preferably within FMCG or consumer-focused industries

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