Channel Manager (HORECA / OOH / Food Service)

Channel Manager (HORECA / OOH / Food Service)

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Job Summary

HORECA Channel Manager, OUT OF HOME (OOH) role is to support Head of Sales in achieving the OOH sales targets for the entire kingdom. He / She develops the channel strategy, go-to-market approach and assists in developing the promotions strategy. He / She maintains excellent relationships with customers and manages the business development agreements across the kingdom. He / She directs Regional Supervisors to oversee the day-to-day implementation of sales promotions and sales operations activities.

Job Responsibilities

OOH Sales Strategy

• Develop direct and indirect distribution programs
• Develop go-to-market approach to serve the customer efficiently
• Help in designing the channel promotion strategy
• Help in building the annual budget and monthly channel / customers forecast
• Design channel head count, resources and tools needs
• Assist Head of Sales to create and propose annual OOH sales plans based on existing customer base and their consumption pattern and growth potential in the market
• Support Head of Sales to prepare, propose and control the OOH sales budget and resource requirements required to attain the annual sales targets and acquire resources
• Perform functional role in building the GM sales strategy of the company
• Understand market trends and provide recommendations on brand positioning, pricing and promotions.
• Provide inputs to sales promotions, pricing strategy and brand management activities.

Sales operation and promotions

Stakeholder Management

Team Management

Job Requirements

Seniority level

Employment type

Job function

Industries

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