Senior Marketing Specialist

The Marketing Expert will develop and execute innovative marketing strategies to promote the Bus Rapid Transit (BRT) project and associated services. The role focuses on enhancing public awareness, attracting investors, driving ridership, and optimizing revenue generation. This includes creating and executing marketing campaigns, preparing presentations and materials, and monitoring campaign performance to ensure the economic soundness of the BRT.

Responsibilities

Strategic Marketing and Branding

• Conduct market research to identify customer needs, preferences, and behavior patterns to inform marketing strategies.
• Prepare a marketing strategy aimed at identifying potential investors for the project, increasing awareness of the BRT system and its economic benefits, generating interest and fostering partnerships with relevant stakeholders, and establishing a strong brand identity for the BRT system ensuring consistency across all communication channels.

Advertising Campaign Development

Public Engagement and Materials Development

Campaign Monitoring and Analysis

Revenue Generation and Partnerships

Qualifications

Education

Experience

Skills

Additional Requirements

Key Skills

Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management

Remote Work : No

Employment Type : Fulltime

Vacancy : 1

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