The Marketing Expert will develop and execute innovative marketing strategies to promote the Bus Rapid Transit (BRT) project and associated services. The role focuses on enhancing public awareness, attracting investors, driving ridership, and optimizing revenue generation. This includes creating and executing marketing campaigns, preparing presentations and materials, and monitoring campaign performance to ensure the economic soundness of the BRT.
Responsibilities
Strategic Marketing and Branding
- Conduct market research to identify customer needs, preferences, and behavior patterns to inform marketing strategies.
- Prepare a marketing strategy aimed at identifying potential investors for the project, increasing awareness of the BRT system and its economic benefits, generating interest and fostering partnerships with relevant stakeholders, and establishing a strong brand identity for the BRT system ensuring consistency across all communication channels.
Advertising Campaign Development
Develop a comprehensive advertising campaign plan that specifies key messages and content tailored to the audience.Target audience.Media platforms including digital, print, and outdoor advertising.Geographic locations and durations for campaign placements.Include preliminary design elements for billboards and posters.Public Engagement and Materials Development
Develop presentations to promote the project to the public and stakeholders.Create high-quality marketing assets, publications, and communication materials related to the project such as brochures, videos, and posters.Campaign Monitoring and Analysis
Measure the success of campaigns through data analysis and monitor key campaign metrics such as engagement, reach, and conversion rates.Track and report the effectiveness of campaigns using key performance indicators.Ensure a positive return on investment for marketing campaigns and contribute to the overall profitability of the project.Revenue Generation and Partnerships
Identify and pursue ancillary revenue opportunities such as advertising, retail partnerships, and event sponsorships.Foster relationships with investors, government bodies, and community organizations to maximize project visibility and support.Qualifications
Education
Academic qualification in a related field (Master’s in Marketing, Business Administration, Communications).Professional Certified Marketer (PCM).Experience
15 years of relevant experience in major projects with 5 years working with transportation systems or transportation agencies for marketing and awareness campaigns.Proven ability to create and execute successful marketing campaigns.Skills
Strong analytical and problem‑solving skills with expertise in data‑driven decision‑making.Exceptional communication, presentation, and interpersonal skills.Proficiency in digital marketing tools, CRM systems, and analytics platforms.Creative thinking and attention to detail in developing campaigns and materials.Additional Requirements
Familiarity with public transportation systems.Ability to work in a dynamic environment and handle multiple responsibilities effectively.Knowledge of the sociocultural context of Saudi Arabia is preferred.Fluency in English and Arabic.Key Skills
Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management
Remote Work : No
Employment Type : Fulltime
Vacancy : 1
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