Manager Brand Marketing

Join to apply for the Manager Brand Marketing role at Philip Morris International.

Be part of a revolutionary change. At Philip Morris International, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on Smoke-Free products with the power to improve the lives of a billion adult smokers worldwide.

With huge change comes huge opportunity. Wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward.

Are you inquisitive, creative and results driven? Do you want a company that is producing innovative products that will transform the way society thinks about tobacco? If the answer is yes, we’d like to hear from you.

Brand Marketing Manager – KSA

As a Brand Marketing Manager, you will be part of the Commercial Operations team, reporting to the Head of CC Marketing KSA. Role holder will design consumer‑centric product initiatives and create equity building toolboxes in line with local market requirements.

Responsibilities

• Lead the product and packaging development process, ensuring alignment with product development, packaging, business planning and supply chain teams and securing timely internal and external approvals.
• Liaise with other PMI markets and use best practices for planning and executing the local portfolio and brand communication strategies.
• Create enduring brand communication plans, and coordinate the implementation of those plans with the multifunctional team; ensuring results that will lead to increased IMS, brand equity and improvement of market share.
• Embed global best practices in local content management through the trans‑creation of messages, toolboxes and initiatives generated by the OC Commercial (CC) team.
• Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI marketing code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation.
• Work hand‑in‑hand with the Commercial teams across markets for the effective deployment of product and brand communication initiatives.
• Continuously assess and monitor product and brand communications effectiveness, with the support of the Market Research and Consumer Insights teams.
• Maintain a strong partnership with agencies by closely working with them for content development or localisation, providing clear briefs, outlining the communication strategy, what has to be accomplished, the scope of assignments and project timelines.

Qualifications

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