Product Marketing Manager

Overview About Lucidya Lucidya is the MENA region's leading AI-powered Unified Customer Experience platform, helping brands turn customer data into growth. Our suite—Social Listening, OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring—enables organizations to understand audiences, shape strategy, and deliver experiences that truly matter. With cutting-edge AI, including our new Agentic AI product line, Lucidya is shaping the future of customer engagement in the Arab world.

Why We're Hiring Our product marketing team is growing. Today, one PMM supports 6–7 product managers, a heroic effort, but not sustainable. To scale effectively, launch game-changing products, and operate truly cross-functionally, we're bringing on another Product Marketing Manager to lead go-to-market (GTM) strategy and product launches. This role is critical : you'll shape how new products, especially Agentic AI, enter the market, gain adoption, and create measurable business impact.

The Role As a Product Marketing Manager, you'll be the connective tissue between Product, Marketing, Sales, and CX. You'll own launches end-to-end, translating technical features into compelling stories that drive adoption and revenue. From positioning to sales enablement to post-launch analysis, you'll ensure our innovations make a splash, and stick. This is a high-impact, high-visibility role for someone who thrives in fast-moving, cross-functional environments and loves building from scratch.

What You'll Do

Lead GTM Strategy & Execution — Own launches from strategy to campaign rollout, ensuring they hit the market with clarity and impact

Craft Positioning & Messaging — Translate complex AI capabilities into narratives that resonate with buyers

Enable Sales & Success — Build training, playbooks, and battlecards so teams can pitch with confidence

Drive Adoption — Partner with Product, Marketing, and CX to create programs that increase feature and product uptake

Shape the Roadmap — Bring market intelligence, customer insights, and competitive analysis into product planning

Own Budgets & ROI — Plan, forecast, and track GTM investments to maximize efficiency and business outcomes

Champion Market Insights — Continuously research trends, competitors, and customer needs to keep Lucidya one step ahead

Your Day-to-Day

Align with Product on roadmap priorities and upcoming launches

Draft launch briefs and positioning docs for cross-functional teams

Test and refine messaging with Marketing for campaigns, lifecycle flows, and web

Train Sales and CX on feature benefits and use cases

Track adoption metrics and adjust strategy post-launch

Share competitor and market updates with stakeholders

What Success Looks Like

High feature adoption and launch participation rates

Clear, differentiated positioning in the market

Strong enablement content driving win rates and upsells

Smooth, repeatable GTM processes in place

Measurable impact on the launch of our new Agentic AI product line

Requirements

Experience : 3–5 years in product marketing or GTM roles (SaaS or AI strongly preferred)

Track Record : Proven success launching products and driving adoption

Skills : Positioning, storytelling, GTM execution, and sales enablement

Tools : Experience with in-app communication tools (e.g., Intercom, UserPilot) and analytics (Heap, Mixpanel)

Mindset : Bias for action — you move fast, learn fast, and adapt fast

Languages : Arabic fluency required; strong English skills to leverage global AI resources

Location : On-site in KSA preferred, though remote from Egypt, UAE, Qatar, or Jordan is possible

Why You'll Love This Role

Be part of building Lucidya's most ambitious product line yet — Agentic AI — from the ground up

Join a company defining customer experience technology in the Arab world

Work directly with senior product leaders and have a seat at the table shaping roadmap and strategy

Flexibility to work remotely across MENA, with preference for KSA-based collaboration

Benefits

Remote-friendly setup

Opportunity to shape a category-defining product line in AI

Fast-paced, collaborative, and ambitious environment

Competitive compensation

22 working annual leave days

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