Senior Director - Travel Trade

Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel. We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism. Join RSG and be part of the positive change for Saudi Arabia and the world. Job Purpose

The Travel Trade Senior Director will be responsible for establishing, leading, and scaling the travel trade function within the Global Brand Development and Marketing division. This role will drive the development and execution of the global, regional, and local Travel Trade & Distribution strategy, ensuring alignment with the destination’s commercial objectives, hotel operators, and strategic partners. The position holder will act as the key architect of trade relationships across global markets, positioning both destinations (The Red Sea and Amaala) as premier luxury tourism offerings, while enabling operators to maximize demand generation and distribution opportunities. Job Responsibilities

Strategic Leadership : Develop and implement a comprehensive global, regional, and local Travel Trade strategy to unlock demand across priority markets. Build and maintain strong partnerships with global tour operators, travel agents, OTAs, bed banks, wholesalers, and DMCs. Ensure alignment of trade initiatives with the destination’s overall marketing, sales, and commercial strategies. Act as the key spokesperson and thought leader for the destination in the global trade ecosystem. Execution & Delivery : Lead participation in international trade shows, roadshows, and B2B marketing activations and sales mission. Oversee the design and execution of trade training programs, FAM trips, and partner engagement platforms. Develop standardized toolkits and partner onboarding frameworks for consistent trade engagement. Monitor global distribution trends, competitor destinations, and market shifts to refine strategy continuously. Stakeholder Engagement : Collaborate closely with destinations hotel operators to align trade initiatives and support their individual sales networks. Establish a governance model to coordinate with internal functions (Destination Marketing, Comms, Events, Online Experience, Customer Care, MICE, Partnerships) and external stakeholders (Saudia, STA, MoT). Provide operators with structured opportunities to participate in destination-led activations and sales missions. Ensure open communication with Sales Directors and commercial teams across all hotel operators. Performance & ROI : Define and implement KPIs to measure the impact of trade activities on awareness, distribution, and bookings. Regularly report performance metrics to the Group Head of Marketing and executive leadership. Optimize budgets and resource allocation to ensure cost-effective, high-impact activations. Managerial Responsibilities Contribute to the Marketing and Commercial strategy and business plans from the Department’s perspective in alignment with RSG’s vision and mission. Develop the Travel Trade business plans, objectives, KPIs, and operational plans, ensuring successful implementation. Prepare and manage the Travel trade function annual budget, aligning resources with planned activities and monitoring financial performance. Oversee development and adherence to Department policies and procedures; ensure departmental KPIs are developed, cascaded, and monitored. Ensure effective staffing, professional development, and deployment of Department staff in coordination with the Group Head of Marketing. Manage the Travel Trade function relationship with internal and external customers to ensure needs are addressed efficiently. Job Requirements : Academic Qualifications : Bachelor’s degree in business, Marketing, Tourism, or related field. Years of Experience : 20+ years of proven experience in travel trade, distribution, or B2B sales within the tourism, hospitality, or airline industries. Demonstrated track record in developing and executing global trade strategies for luxury destinations or brands. Strong knowledge of international, regional, and local travel trade networks, distribution systems, and market dynamics. Prior leadership experience in managing multi-regional teams and large-scale projects. Deep expertise in global travel trade distribution channels (OTAs, TOs, DMCs, wholesalers, GDS) - Expert Proficiency in CRM systems, trade partner portals, and digital distribution platforms - Expert Knowledge of market intelligence tools and data analytics for performance measurement - Expert Strong grasp of destination marketing strategies and trade engagement best practices - Expert Familiarity with airline partnerships, joint marketing campaigns, and co-op activations - Expert Financial planning and budget management for large-scale trade activations - Expert EEO Statement : RSG is an equal opportunities employer and welcomes applications from all qualified candidates.

#J-18808-Ljbffr