Senior Social Media Monitoring Analyst

Overview

We are looking for an observant and data-driven social media analyst to judge and evaluate the success of social media and web presence of a brand / campaign / initiative by looking at posts’ metrics. The social media analyst is responsible for providing feedback to clients and social media / CX directors through professional reports, and for analyzing the performance of social media platforms and their related content. They analyze everything from individual posts to entire accounts, tracking metrics like likes, shares, retweets, etc., and create professional reports that summarize findings in an easily digestible format. These reports can be requested internally or externally to inform clients about how well their social media efforts are performing.

Responsibilities

• Analyzing social media post metrics.
• Researching new social media trends and tools.
• Keeping up to date with current events and pop culture to better understand user behavior.
• Monitoring social media channels for mentions of company or brand names to identify potential customer service issues or opportunities for increased brand awareness.
• Providing constructive criticism to content creators to help them make improvements.
• Creating reports with analytics findings and recommendations for internal (sales, marketing, etc.) or external requests (customers, prospects).
• Reviewing reports for accuracy and consistency; proofreading for grammar, spelling, and formatting.
• Cross-referencing data points and calculations; checking references, citations, and hyperlinks.
• Maintaining consistent visual and content standards.

Requirements

Seniority level

Employment type

Job function

Industries

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