Senior Specialist - Social Media

Qiddiya Investment Company is on the lookout for a creative and driven Senior Specialist - Social Media to join our marketing team. In this role, you will be responsible for developing and executing our social media strategy to enhance brand awareness, engage our audience, and deliver compelling content that reflects Qiddiya’s vision as a premier entertainment and lifestyle destination.

Key Responsibilities

• Develop, implement, and manage the social media strategy to drive engagement and growth across platforms.
• Create and curate engaging content, including graphics, videos, and written posts, tailored for different social media channels.
• Monitor social media channels and respond to audience inquiries and comments in a timely manner.
• Analyze performance metrics and generate reports to assess the effectiveness of social media campaigns.
• Collaborate with internal teams, including marketing, PR, and digital, to ensure cohesive messaging and branding.
• Stay updated on the latest social media trends, tools, and best practices to keep Qiddiya at the forefront of digital marketing.
• Manage social media advertising campaigns and budget planning.
• Lead and mentor junior team members in social media best practices and content development.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5-7 years of experience in social media management or digital marketing.
• Proven track record of successful social media campaigns and engagement strategies.
• Strong knowledge of social media platforms, analytics tools, and content management systems.
• Excellent written and verbal communication skills with a knack for storytelling.
• Creative mindset with the ability to generate innovative content ideas.
• Experience in managing teams and projects effectively.
• Fluency in English; knowledge of Arabic is a plus.

Attractive compensations and benefits package

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