Assistant Brand Manager

Job Summary

Assistant Brand Manager is an entry level role that supports the direct manager in implementing brand strategy, including development and roll-out of marketing campaigns and all its elements, preparation of annual marketing plans for the brand, analysing brand data, and coordination with different departments. Responsibilities

Support Brand Management Planning Participate in building the assigned brand(s) with all elements of strategy, including target market, brand guidelines, brand vision, and value proposition for short as well as long term to achieve set P&L. Participate in discussions with the Senior Brand Manager and supervising managers to prepare the annual marketing plan for the brand(s). Collate data, coordinate with agencies to receive quotations, and prepare the marketing budget presentation under the direction of the Head of Marketing. Brand Building Support Develop and demonstrate a thorough understanding of brand positioning, target audience, and brand message to write briefs for branding projects for review and approval of the Brand Manager and supervising managers. Participate in review of proposals from marketing agencies, decision making on shortlisting partners, and writing contracts. Coordinate with creative agencies to ensure that requirements are completely understood. Oversee the execution of all brand projects with partners and report progress to the manager. Escalate issues as required. Provide support for Trade Marketing projects by the Trade Marketing Manager, including brand needs such as Sales or Trade incentive, Customer loyalty, Planograms, Category Management, or other branding programs. Reporting and Analysis Review market research, media reports, and periodical sales trends to provide insights to the Brand Manager. Collect data from internal or external sources (e.g., agencies such as Nielsen, TNS, Euromonitor) and analyse to prepare monthly reports on Market Share, Brand Equity, and other marketing activities. Conduct market and consumer visits to gather insights on brand perceptions, including availability and accessibility, and share insights with the manager and team. Cross-functional Team Collaboration Collaborate with stakeholders to ensure projects are executed on time. Stakeholders may include TM, Procurement, Finance, Sales, and Manufacturing. Trade Fundamentals Management Ensure implementation of brand strategy in channels (Availability, Visibility, and Accessibility). Qualifications and Skills

Brand Management Marketing Activity Planning Marketing Campaign Management Market Research Advertising, Events and Promotions Management Agency Management Innovation and Creativity Effective Communication Attention to Detail Pro-activeness Multi-tasking

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