Assistant Brand Manager

Direct message the job poster from Mayar Foods

Job Summary

Assistant brand manager is an entry level learner that supports his direct manager for implementation of brand strategy which includes development and roll-out of marketing campaigns and all its elements, preparation of annual marketing plans for the brand, analysing brand data, and coordination with different departments.

Overview Job Summary information updated for clarity and focus. See Responsibilities and Qualifications for details.

Responsibilities

Support Brand Management Planning

Participate in building the assigned brand(s) with all its elements of strategy, including suggesting target market, brand guidelines, brand vision and value proposition for short and long term to achieve set P&L.

Participate in discussions with Senior Brand Manager with all supervision managers to prepare annual marketing plan for the brand(s).

Collate data, coordinate with agencies to receive quotations, and prepare marketing budget presentation with supervising managers under the direction of the Head of Marketing.

Brand Building Support

Develop and demonstrate thorough understanding of brand positioning, target audience and brand message to write briefs for branding projects for review and approval of Brand Manager and then supervision managers.

Participate in review of proposals of marketing agencies, decision making on shortlisting the partners, and writing contracts.

Coordinate with creative agencies to ensure that requirements are completely understood.

Oversee the execution of all brand projects’ developments with partners and report progress to manager. Escalate issues if required.

Provide support for Trade Marketing projects’ executions by the Trade Marketing Manager from brand needs including Sales or Trade incentive, Customer loyalty, Planograms, Category Management, or other branding programs.

Reporting and Analysis

Review market research, media reports, and periodical sales trends to provide insights to Brand Manager.

Collect data from internal or external sources (e.g., Nielsen, TNS, Euromonitor) and analyse and prepare monthly reports on Market Share, Brand Equity, and other marketing activities.

Conduct market and consumer visits to gather insights on brand perceptions, availability, and accessibility, and share insights with manager and team.

Cross-functional Team Collaboration

Coordinate with stakeholders to ensure projects are executed on time. Stakeholders include Trade Marketing, Procurement, Finance, Sales, and Manufacturing.

Trade Fundamentals Management

Ensure implementation of brand strategy in channels (Availability, Visibility, and Accessibility).

Job Requirements

Bachelor’s degree in Marketing or Business Administration.

2 years of experience in brand management in FMCG industry.

Proficiency in written and verbal Arabic and English.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing

Industries

Food and Beverage Manufacturing

Manufacturing

Food and Beverage Services

Dammam, Eastern, Saudi Arabia

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