Funded Campaign Specialist

Responsibilities

Develop the appropriate strategy for each advertising campaign based on specific marketing goals (brand awareness, conversions, sales, etc.).

Manage and operate paid campaigns across various digital platforms such as Google Ads, Meta Ads (Facebook / Instagram), and others.

Monitor and analyze key performance indicators (KPIs), including :

Click-Through Rate (CTR)

Cost Per Click (CPC)

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

And other relevant metrics.

Prepare detailed and comprehensive performance reports that include in-depth analysis and actionable recommendations for optimization.

Allocate and adjust advertising budgets effectively based on campaign performance to ensure the highest possible Return on Investment (ROI).

Utilize competitive analysis tools such as :

SEMrush

SpyFu

Facebook Ad Library to gain insights into market trends, competitor strategies, and areas for improvement.

Leverage advanced tools like :

Google Performance Max

Meta Advantage+ to maximize campaign efficiency and achieve optimal results.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Digital Media, or any related discipline.

Strong analytical skills and the ability to interpret data to drive actionable decisions.

Proficiency in using digital advertising platforms and analytics tools.

Excellent organizational skills and the ability to work both independently and within a team under pressure.

Seniority Level Associate

Employment Type Full-time

Job Function Marketing and Sales

Industries Personal Care Product Manufacturing

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