Head - Marketing

Overview

The position is responsible to assist Logistic Manager in all phases. Coordinate and supervise all Logistic activities to support manufacture superior quality products in high standards of safe, smooth and efficient condition of the warehouse.

Responsibilities

Brand Management

• Integrated communication strategy for enhancing brand equity and brand preference.
• Efficient media management and planning for optimum utilization of resources.
• Manage and coordinate all marketing, advertising and promotional staff and activities.
• Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.
• Formulating business plans for overall development and accomplishment of top and bottom-line profitability.
• Develop brand’s / s positioning strategy in line with the Brand objectives.
• Ensure that the entire brand building strategies / exercise is implemented in all the stores and in all the territories.
• Liaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives.
• Work with the brand principal and internal stakeholders, to both educate about the market and the brand, to help achieving the objective of building the brand.
• Put strategies and action plans to build and fix database, and be the custodian for implementation.

Promotions & Events

Budgeting & Planning

Media Groups Management

Market Research

Others

About Us

“Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 17,000 multicultural staff covering four continents. Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines. Also, Apparel Group provides customers the experience of shopping from the comfort of their own home with ease and convenience via our E-Commerce site 6thStreet.com. Apparel Group operates brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc. The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades.”

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