Performance Marketing Manager

Job Summary

Sohoulat Wasoul is seeking a highly skilled Performance Manager with a strong background in advertising agencies lead, optimize, and analyze digital marketing campaigns across multiple platforms. The ideal candidate will manage performance marketing activities that drive measurable business results, ensuring efficient budget utilization and maximum ROI for client and internal campaigns.

Key Responsibilities

• Develop and execute data-driven performance marketing strategies across Google Ads, Meta (Facebook / Instagram), TikTok, Snapchat, LinkedIn, and other digital platforms.
• Lead campaign planning, setup, optimization, and performance analysis for multiple brands.
• Manage a team of performance specialists and coordinate with creative, content, and account teams to ensure aligned campaign delivery.
• Monitor daily campaign performance and deliver actionable insights to improve conversion rates, CTR, and ROI.
• Conduct A / B testing on ad creatives, landing pages, and audience segments.
• Track and report key performance metrics using tools such as Google Analytics, Meta Ads Manager, and Data Studio.
• Optimize digital funnels to enhance lead generation, e-commerce sales, and overall performance outcomes.
• Manage and allocate performance budgets efficiently across channels to achieve business goals.
• Stay up to date with digital trends, algorithms, and best practices in performance marketing.
• Collaborate with clients and internal teams to translate marketing objectives into measurable performance goals.

Job Requirements

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Marketing Services

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