Senior Marketing Manager (Field and Channel Marketing)

The Opportunity

Our client is a global leader in Telecoms infrastructure and software, and a business rapidly expanding its business and teams based in Saudi Arabia.

Role Overview

This role reports to the Senior Director, International Field and Partner Marketing, but has a strong dotted line into the sales leadership team.

The Senior Marketing Manager, (an Individual Contributor) Middle East, is a critical role which functions as a tightly aligned strategic member of the field and partner sales team. The role has responsibility for developing and executing the regional strategic marketing plan to drive brand awareness and support revenue growth within the region. This person will work closely with the sales team, partners, and other stakeholders to achieve regional business objectives.

This person has direct responsibility for the creation and execution of the marketing plan, which includes but is not limited to, developing regional programs and campaigns, supporting industry and hosted events, and engaging with our regional resellers and Carrier Managed Service partners to develop joint go to market programs. All with a close eye on ensuring strong ROI and supporting sales in achieving their strategic goals.

Strategic Marketing Planning

• Develop and implement a comprehensive marketing strategy for the ME region, aligned with our client's global marketing strategy and regional business goals.
• Conduct market analysis, identify key target audiences, and understand the competitive landscape within the ME region.
• Develop and manage the regional marketing budget and allocate resources effectively.
• Define and track key performance indicators (KPIs) to measure marketing program effectiveness.

Account-Based Marketing (ABM)

Partner & Reseller Marketing

The Must Haves

Assets

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