Sr. Manager, Brand Strategy

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A career at SABIC provides you with an opportunity to leave a lasting positive impact to the world and yourself. From excellent health and well-being benefits to our comprehensive learning programs. We offer a wide range of benefits and offerings that recognize that our people have unique motivations and ambitions. It’s all about matching what matters to you with what matters to us. Let’s explore what matters!

As one of the world’s largest diversified chemical companies, we activate the power of human capital to address society’s future challenges. Through partnerships, we enable life-saving medical innovations and help fight world hunger. We are driving the circular economy for the benefit of communities and our planet through sustainability initiatives, such as our TRUCIRCLE portfolio. Our success is built upon the collective excellence of our 32,000 employees in 50+ countries. Our values – Inspire, Engage, Create, and Deliver – are the foundation of our success. To learn more about these and how we strive to Be the Impact, click here :

Our purpose is "Chemistry that Matters". This is what drives us to do what we do. "Chemistry" goes beyond applying science and technology to enhance the supply of essential materials to the world. It is how we work, to build long-lasting relationships of trust. “What Matters” is making a meaningful impact for the world – through the customers and communities we collaborate with, so that we succeed and grow together.

It is all about matching what matters to you with what matters to us. We are mindful about the importance of the team we are building and how our team members impact to our culture. We believe that good ideas come from anywhere, being inclusive to diverse perspectives is stimulating, encourages innovation and is critical to our mission. Let us explore this together!

Job Summary :

The Brand Strategy Manager is responsible for leading the development, articulation, and implementation of a cohesive brand strategy and architecture that supports the company’s vision, enhances brand equity, and drives long-term business value. This includes leading brand architecture development, overseeing brand studies and campaigns, and driving brand analysis using performance metrics and insights.

Job Purpose & Responsibilities :

• Lead the strategic development, execution, and evolution of SABIC Company’s global brand strategy to drive long-term business growth, differentiation, and market leadership.
• Architect and govern a cohesive brand architecture framework that ensures clarity, consistency, and scalability across the company’s portfolio globally.
• Oversee brand benchmarking initiatives and studies to evaluate brand performance and to monitor brand health, awareness, and alignment with strategic goals.
• Define and protect the brand’s value proposition, ensuring its relevance, credibility, and resonance with customers, partners, and stakeholders.
• Strategically support brand-led campaigns that elevate brand visibility, engagement, and connection with SABIC target audiences.
• Provide executive-level reporting and insights on brand performance, reputation, and value creation to inform leadership and strategic priorities.
• Lead efforts to strengthen and safeguard brand reputation through proactive governance, risk mitigation, and alignment with corporate values.
• Drive cross-functional alignment by embedding brand strategy into business planning, product development, communications, and customer experience initiatives.
• Motivate, develop, attract and retain talent for the organization across all levels as well as mentor and support continuous learning across the organization.
• Accountable for defining and managing the Brand Operation and Activation function including resource planning (Objectives, KPIs, Budgets, FTE, Talent / Talent Review Process “TRP”).

Minimum Education / Experience Requirements :

Competencies and Skills :

Application is open from 15 September 2025 until 29 September 2025

We are proud to be a diverse and an equal opportunity employer. We are fully committed to a culture of respect and inclusion.

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