Marketing Manager

Key Responsibilities

• Develop and implement a comprehensive marketing strategy (short, mid, and long
• term) focused on brand awareness, customer acquisition, and retention.
• Lead the creation of a Go-to-Market (GTM) plan, including audience segmentation,
• messaging, channel selection, and positioning.
• Supervise and collaborate with the marketing agency to ensure timelines, creative
• quality, and performance KPIs are met.
• Oversee marketing content production, including written copy, visuals, videos, and ad
• creatives.
• Manage and optimize paid digital advertising campaigns (Google Ads, Meta, TikTok,
• Snapchat, etc.).
• Strategize and execute influencer marketing campaigns that align with the brand and
• budget.
• Ensure proper integration between marketing tools and the company’s platform (CRM,
• analytics, email, Meta Pixel, Conversion APIs, etc.).
• Design and manage segmented email marketing campaigns and customer engagement
• flows.
• Build and update Customer Personas and map out detailed Customer Journeys to
• improve engagement and conversion.
• Propose and implement content marketing strategies (e.g., SEO, blogging) as needed.
• Analyze campaign performance and produce periodic reports to assess ROI and
• effectiveness.
• Continuously evaluate and manage the marketing agency’s deliverables and
• relationship.
• Identify and plan for growth opportunities across new geographies, customer types, or
• partnerships.
• Recommend and utilize marketing technology (MarTech) tools to enhance productivity
• and performance.

Qualifications & Experience

Skills

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