Digital Marketing Specialist – ROI & Growth Focus

Overview

Flowery is a leading online destination for fresh, beautifully designed flowers and gifts. We are passionate about delivering joy and helping our customers celebrate life’s most important moments. As a rapidly growing e-commerce business with both an online store and physical presence, we are looking for a creative, data-driven Digital Marketing Specialist to join our team and help us bloom.

We are seeking a highly motivated and performance-oriented Digital Marketing Specialist to lead our online growth initiatives. This role goes beyond campaign management — you will be directly responsible for maximizing the return on investment (ROI) of every campaign, ensuring that each advertising dollar generates measurable sales growth.

Responsibilities

• ROI-Driven Campaigns : Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook / Instagram), TikTok, and other relevant channels with a clear focus on return on ad spend (ROAS) and profitability.
• Budget Management : Own the digital marketing budget, allocate spend effectively, and ensure campaigns deliver maximum results within approved limits.
• Performance Optimization : Continuously A / B test ads, landing pages, creatives, and audience segments to improve conversion rates and cost efficiency.
• Seasonal Campaigns : Design and execute impactful campaigns for occasions such as Valentine’s Day, Mother’s Day, Eid, graduations, and other peak events that drive strong revenue spikes.
• Retention Marketing : Increase repeat purchases through email marketing, WhatsApp campaigns, loyalty promotions, and personalized remarketing.
• Analytics & Reporting : Track and report on campaign KPIs (CTR, CPC, CAC, ROAS, LTV). Provide actionable insights and clear recommendations to management on how to scale winning strategies.
• Competitor & Market Research : Monitor competitor campaigns, offers, and pricing to keep Flowery ahead in the floral and gift industry.
• SEO & E-Commerce Optimization : Enhance organic visibility, improve product listings, and boost overall website conversion rate.
• Collaboration : Work closely with sales, customer service, and operations teams to ensure marketing efforts translate into smooth customer journeys and measurable revenue growth.

Required Qualifications & Skills

What We Offer

This is a high-impact role where your strategies and execution will directly influence Flowery’s revenue growth, profitability, and customer loyalty.

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