Digital Marketing Specialist – ROI & Growth Focus

Overview Flowery is a leading online destination for fresh, beautifully designed flowers and gifts. We are passionate about delivering joy and helping our customers celebrate life’s most important moments. As a rapidly growing e-commerce business with both an online store and physical presence, we are looking for a creative, data-driven

Digital Marketing Specialist

to join our team and help us bloom.

We are seeking a highly motivated and performance-oriented

Digital Marketing Specialist

to lead our online growth initiatives. This role goes beyond campaign management — you will be directly responsible for maximizing the

return on investment (ROI)

of every campaign, ensuring that each advertising dollar generates measurable sales growth.

Responsibilities

ROI-Driven Campaigns : Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook / Instagram), TikTok, and other relevant channels with a clear focus on return on ad spend (ROAS) and profitability.

Budget Management : Own the digital marketing budget, allocate spend effectively, and ensure campaigns deliver maximum results within approved limits.

Performance Optimization : Continuously A / B test ads, landing pages, creatives, and audience segments to improve conversion rates and cost efficiency.

Seasonal Campaigns : Design and execute impactful campaigns for occasions such as Valentine’s Day, Mother’s Day, Eid, graduations, and other peak events that drive strong revenue spikes.

Retention Marketing : Increase repeat purchases through email marketing, WhatsApp campaigns, loyalty promotions, and personalized remarketing.

Analytics & Reporting : Track and report on campaign KPIs (CTR, CPC, CAC, ROAS, LTV). Provide actionable insights and clear recommendations to management on how to scale winning strategies.

Competitor & Market Research : Monitor competitor campaigns, offers, and pricing to keep Flowery ahead in the floral and gift industry.

SEO & E-Commerce Optimization : Enhance organic visibility, improve product listings, and boost overall website conversion rate.

Collaboration : Work closely with sales, customer service, and operations teams to ensure marketing efforts translate into smooth customer journeys and measurable revenue growth.

Required Qualifications & Skills

Bachelor’s degree in Marketing, Business, Communications, or related field.

Proven track record of managing high-performing digital campaigns with measurable ROI.

Hands-on expertise in Google Ads, Meta Ads Manager, TikTok Ads, and SEO strategies.

Strong skills in campaign analytics (Google Analytics, GA4, Meta Insights, etc.).

Experience with A / B testing, conversion rate optimization (CRO), and funnel optimization.

Commercial acumen with a clear focus on achieving sales and profitability targets.

Strong communication skills in both English and Arabic.

Ability to thrive in a fast-paced e-commerce environment.

What We Offer

Competitive salary and performance-based incentives.

The opportunity to directly impact Flowery’s sales and profitability.

A dynamic, creative, and supportive work environment.

Professional development and growth opportunities.

This is a high-impact role where your strategies and execution will directly influence Flowery’s revenue growth, profitability, and customer loyalty.

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