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Marketing Manager

Marketing Manager

BOOMROOM SAJeddah, Makkah Region, Saudi Arabia
5 منذ أيام
الوصف الوظيفي

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Boom Room is Saudi Arabia’s new social entertainment destination. A Bold concept bringing immersive entertainment, live performances, interactive gaming, and vibrant F&B under one roof.

We are seeking a creative and data-driven Marketing Manager to lead the brand’s launch and growth across all channels, engaging a young, trend-conscious audience.

Key Responsibilities

Brand Launch & Awareness

  • Lead the pre-opening marketing strategy for Boom Room KSA, including positioning, campaign development, and launch events.
  • Develop and localize brand content that aligns with Saudi culture while staying true to Boom Room’s edgy, global personality.
  • Collaborate with PR, influencers, and media agencies to build brand visibility.
  • Develop and implement 360° marketing plans covering digital, social media, PR, activations, and offline channels.
  • Define and manage the annual marketing calendar, promotional offers, and themed campaigns.
  • Track KPIs, analyze ROI, and optimize strategies based on performance data.

Social Media & Content

  • Oversee content creation for Instagram, Snapchat, TikTok, and other relevant platforms to drive engagement and footfall.
  • Ensure a consistent voice and visual identity across all digital channels.
  • Monitor trends and consumer behavior to keep Boom Room relevant and viral.

    • Partnerships & Sponsorships

  • Build partnerships with local brands, entertainment agencies, influencers, and youth culture platforms.
  • Collaborate with national sponsors and partners to activate in-venue and co-branded experiences.
  • Negotiate and manage all external marketing agreements.

    • Customer Acquisition & Retention

  • Work closely with the sales and OPS teams to drive first-time visits and repeat traffic.
  • Plan and execute loyalty programs, data capture campaigns, and audience segmentation strategies.

    • Budget & Reporting

  • Manage the marketing budget responsibly and report on spend efficiency.
  • Provide regular performance reports and strategic recommendations to senior management.

    • Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in marketing, preferably in entertainment, F&B, retail, or youth / lifestyle brands.
  • Proven experience managing social media and digital marketing campaigns.
  • Strong network with influencers, content creators, and local partners in KSA.
  • Excellent communication skills in English and Arabic (spoken and written).
  • Deep understanding of Saudi youth culture, trends, and entertainment preferences.
  • Self‑motivated, detail‑oriented, and results‑driven.
  • Ability to work flexible hours, including weekends and events.

    • Seniority Level : Mid-Senior level

    Employment Type : Full-time

    Job Function : Marketing and Sales

    Industry : Entertainment Providers

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