Digital Sales Products Lead

Key Activities, Responsibilities and Accountabilities

• Develop and manage insurance products designed for digital sales channels.
• Monitor the commercial performance of digital products and achieve assigned sales targets.
• Collaborate with technology and marketing teams to design and optimize the digital customer journey and align product features with campaigns and sales objectives.
• Launch new digital products and services while ensuring compliance with regulatory requirements.
• Analyze customer behavior and digital platform data to identify growth and improvement opportunities.
• Prepare periodic performance reports and present insights to senior management.
• Coordinate with operations and customer service teams to ensure seamless service delivery for digital customers.
• Identify market trends, customer needs and insurance industry benchmarks.
• Enhance digital channels and ensure customer acquisition, engagement and retention.
• Integrate data-driven insights to optimize the sales funnel – conversion rate and overall performance for Motor Insurance products.
• Monitor Motor Insurance products\' performance across digital channels.
• Track customer journeys, identify gaps and be responsible for continuous improvement.
• Lead projects to test innovative solutions.
• Explore and implement emerging digital tools.
• Strong understanding of digital sales channels – systems and customer journey.
• Analytical mindset with expertise in data-driven decision making.
• Responsible for generating new sales opportunities through digital channels and strategic partnerships.
• Excellent communication and leadership skills.

Academic Qualifications and Experience

Bachelor’s degree in business administration, Marketing, Digital transformation, or a related field.

5–7 years of experience

Seniority level

Employment type

Job function

Industries

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