Marketing & Communications Manager

Team Leadership & Management

Supervise and guide a team handling digital marketing, events, pre-qualification, and market research.

Assign tasks, monitor performance, and ensure coordination across the team’s responsibilities.

Provide training, performance feedback, and development plans for team members.

Marketing Strategy & Execution

Develop and implement the annual marketing plan aligned with business and sales objectives.

Lead integrated marketing campaigns across multiple channels (digital, exhibitions, PR, etc.).

Maintain consistency in brand messaging and visual identity across all platforms and deliverables.

Digital Marketing & Corporate Communications

Oversee the company's digital presence including the website, LinkedIn, Twitter, and email campaigns.

Approve and supervise the creation of corporate greetings, marketing campaigns, and branded content.

Coordinate the production and distribution of marketing collateral, brochures, presentations, and technical content.

Trade Shows & Events

Prepare plans and budgets for industry exhibitions and events.

Ensure EIC is properly represented through booth design, promotional items, and pre / post-event activities.

Review and assess event ROI and ensure qualified leads are passed to sales.

Sales Enablement & Pre-Qualification

Ensure timely delivery of pre-qualification documents and approvals with key clients (e.g., SEC, Aramco, EPCs).

Support the sales team with value propositions, customer case studies, and competitive analysis.

Public Relations & Media Engagement

Manage PR initiatives including press releases, media coverage, and reputation management.

Develop relationships with media outlets and industry publications to raise the company’s profile.

Identify speaking and sponsorship opportunities to position EIC as an industry leader.

Market Intelligence & Competitive Analysis

Monitor market trends, customer demand, and competitor activities.

Deliver periodic market reports to support strategic planning, sales development, and geographic expansion.

Skills

Bachelor’s degree in Electrical Engineering, Marketing & Communications, Business Administration, or a related field (Master’s preferred).

Minimum of 7 years of experience in B2B industrial or manufacturing marketing, with at least 3 years in a leadership role.

Strong knowledge of the energy, electrical equipment, or power distribution sector is a plus.

Excellent written and verbal communication skills in English and Arabic.

Competent in digital marketing tools.

Strong organizational, leadership, and cross-functional coordination skills.

#J-18808-Ljbffr