Digital and Field Marketing Manager

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Field & Digital Marketing Manager

who will play a crucial role in designing, executing, and optimizing field marketing activities such as events, conferences, account-based marketing (ABM), and channel marketing strategies. In addition to developing, implementing, tracking, and optimizing our digital marketing campaigns across various online platforms. You will play a pivotal role in driving brand awareness, lead generation, and customer engagement through innovative and data-driven off-line and on-line strategies. This role is based in

Saudi Arabia . Key Responsibilities : Develop and execute targeted marketing plans, coordinating with sales for account-based strategies and regional demand generation. Manage planning and logistics for events, evaluating success through key metrics. Develop digital marketing strategies in line with company objectives, oversee online presence, and stay updated on industry trends. Lead campaigns across various digital channels, using analytics to optimize performance and ROI. Integrate digital and field marketing efforts, creating engaging content and maintaining alignment with company headquarters. Utilize analytics for campaign optimization, incorporating A / B testing and conversion rate optimization. Collaborate across teams for cohesive marketing strategies and impactful material creation. Monitor and analyze field and digital marketing initiatives for continuous improvement. Efficiently manage budgets for marketing activities and events. Requirements : Bachelor's degree in Marketing, Business, or a related field. Master\'s degree is a plus. 5+ years of experience in field marketing, digital marketing, events management, and account-based marketing. Strong project management skills, with the ability to lead multiple projects simultaneously. Experience in planning and executing successful marketing events and conferences. Knowledge of ABM strategies and their implementation. Excellent communication, collaboration, and interpersonal skills. Data-driven mindset with the ability to analyze performance metrics and adjust strategies accordingly. Proficiency in marketing automation tools and CRM systems. Spoken and Written Arabic and English fluency. Experience in technology field is a plus. Video editing and creative design skills are a major plus. Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing Industries

Technology, Information and Media and IT Services and IT Consulting

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