Marketing Manager

Job Description

Job Title : Head of Marketing.

As the first hire in a new marketing department, the Head of Marketing will lead the role in a new fast-paced marketplace company through its Platform. He will be foundational in building the department from the ground up. The role requires a strategic thinker and a hands-on executor with a deep understanding of digital marketing, customer behavior, and marketing-tech integration. This leader will drive go-to-market planning, lead campaign execution, manage the external marketing agency, and ensure all efforts align with business growth objectives.

Key Responsibilities :

• Develop and implement a comprehensive marketing strategy (short, mid, and long term) focused on brand awareness, customer acquisition, and retention.
• Lead the creation of a Go-to-Market (GTM) plan, including audience segmentation, messaging, channel selection, and positioning.
• Supervise and collaborate with the marketing agency to ensure timelines, creative quality, and performance KPIs are met.
• Oversee marketing content production, including written copy, visuals, videos, and ad creatives.
• Manage and optimize paid digital advertising campaigns (Google Ads, Meta, TikTok, Snapchat, etc.).
• Strategize and execute influencer marketing campaigns that align with the brand and budget.
• Ensure proper integration between marketing tools and the company’s platform (CRM, analytics, email, Meta Pixel, Conversion APIs, etc.).
• Design and manage segmented email marketing campaigns and customer engagement flows.
• Build and update Customer Personas and map out detailed Customer Journeys to improve engagement and conversion.
• Propose and implement content marketing strategies (e.g., SEO, blogging) as needed.
• Analyze campaign performance and produce periodic reports to assess ROI and effectiveness.
• Continuously evaluate and manage the marketing agency’s deliverables and relationship.
• Identify and plan for growth opportunities across new geographies, customer types, or partnerships.
• Recommend and utilize marketing technology (MarTech) tools to enhance productivity and performance.

Qualifications & Experience :

Key Personal Traits :