Marketing Manager

Responsible for developing and implementing performance marketing strategies that increase the in online and offline traffic, improving conversion rates, conducting in-depth keyword research and competitive analysis, optimizing search engine marketing campaigns by leveraging SEO tools.

Duties & Responsibilities :

• Create, update, and execute comprehensive marketing strategies aimed at driving user acquisition and retention.
• Oversee planning, execution, and optimization of marketing campaigns across digital channels (social media, SEO, email, etc.).
• Analyze campaign performance metrics to identify trends and support data-driven decision-making.
• Conduct experiments to test different tactics, messages, and designs for improved conversion rates.
• Collaborate closely with sales, product development, and internal teams to align on growth initiatives.
• Lead and mentor the marketing team to achieve performance goals.
• Manage the marketing budget to ensure efficient resource allocation and maximum ROI.
• Manage public relations and offline marketing activities, including exhibitions and events.
• Ensure compliance with HSE procedures and internal regulations.

Requirements

Skills & Competencies :