National Marketing Manager

Role : Formulate and implement marketing strategy & plans to enhance brand image and achieve sales targets.

Main Responsibilities :

• Set strategic marketing objectives by integrating global practices at regional and local markets.
• Develop product launch strategy for new or upgraded models in regional markets.
• Report ROI on product launches.
• Control, plan and monitor the marketing communication budget.
• Coordinate with advertising agencies and smooth out the marketing communication process in terms of budget, integrated media buying for the regional market, media guidelines, creativity and establishing a new brand identity.
• Develop marketing communication briefs for model line-ups.
• Analyze the effectiveness of communication strategy.
• Effectively handle public relations, including relationships with media.
• Provide marketing research inputs, including marketing intelligence / competitors’ activities.
• Provide dealers standard design layouts, product concepts for display, motor show materials like brochures / giveaways / documentaries, etc.

Education : Post graduate qualifications in Marketing Management.

Experience : Seven to 12 years in automotive marketing brand / product management.

Age : 30 - 40 years.

Place of Posting : Riyadh.

Duration : Permanent although on contractual employment initially for two years.

Most Likely Source : GCC locations.

Preferred Nationality : Open.

Budget : Preferably within 35,000 SAR monthly gross (i.e., basic + housing + transport).

Job Specification

Competencies :

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