Senior Marketing Executive - Groceries

Overview

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple : to simplify and improve people’s lives and build an awesome organisation that inspires. Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.

We’re now entering our next chapter — one powered by AI. We’re looking for AI talent : curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.

About the team

Careem Market is our fast-growing grocery and quick commerce vertical within the Careem Super App. We’re on a mission to make everyday shopping simpler and more delightful for customers in the region. The local marketing team in Riyadh plays a critical role in driving growth, increasing brand awareness, and deepening engagement in this competitive and fast-paced market.

About the role

We are looking for a Senior Marketing Executive to join our Careem Market team in Riyadh. You will be responsible for bringing our brand to life locally — balancing brand storytelling with performance marketing to grow the grocery and convenience business. This is a high-impact, execution-focused role for someone who is deeply passionate about Riyadh’s consumer landscape and enjoys turning insights into action.

What you\'ll do

• Support the development and execution of marketing plans that balance brand-building with performance-driven initiatives to grow Careem Market in Riyadh.
• Run high-impact marketing campaigns to acquire new customers, retain existing ones, and drive cross-sell between Careem services.
• Own the execution of marketing campaigns end-to-end — from insight gathering and ideation to briefing, launch, and performance tracking.
• Collaborate with FMCG brand partners to create compelling co-marketing campaigns that drive orders and enhance brand credibility.
• Drive local brand awareness by supporting on-ground activations, events, and sponsorships tailored to Riyadh’s consumer landscape.
• Enhance the in-app experience and CRM performance by localizing content and targeting customer segments with personalized offers and messages.
• Work cross-functionally with commercial, product, operations, finance, and central marketing teams to ensure aligned execution.
• Monitor market trends and competitor moves to identify new opportunities and keep Careem Market top-of-mind in Riyadh.

What you’ll need

What we’ll provide you

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