Public Relations & Communications Senior Specialist

Public Relations & Communications Senior Specialist

The Arab Investment Company (TAIC) is a Pan-Arab joint-stock company established in July 1974 and owned by governments of 16 Arab states with an authorized capital of US$ 1,200 Million and a paid-up capital of US$ 917 million.

About the Role

To create content, manage media relations, and enhance the company's public image while ensuring all management messages are consistently cascaded across the entire organisation. In addition, the role will be responsible for managing TAIC’s CSR initiatives and budgets.

Responsibilities

• Implement TAIC’s brand guidelines and run campaigns that support TAIC in strengthening its brand position
• Develop and implement the internal communication plan in order to ensure all management messages and important information are cascaded across the entire organisation in a timely and efficient manner
• Liaise with HR to communicate the important updates and initiatives to employees
• Manage digital (website) & social media accounts and platforms including preparation of draft content for press releases, articles, newsletters, blog posts, social media posts, etc
• Assist in the creation of promotional materials, including brochures, videos, and presentations
• Ensure that all communication materials are aligned with the company’s brand guidelines
• Monitor industry trends, providing insights and recommendations to Senior Management on communication strategies and opportunities to increase reach and engagement
• Monitor media coverage and prepare media reports on industry related content and sectors of interest
• Organise events, press conferences, and other PR activities to promote the organization's initiatives and milestones
• Coordinate logistics, prepare materials, and ensure successful execution of events
• Identify and pursue suitable partners / sponsors that enhance the brand image
• Engage with stakeholders, including clients, partners, and community members, to promote positive relationships
• Build and maintain relationships with key media outlets, journalists, and influencers
• Measure and analyze the effectiveness of communication campaigns, tracking key metrics and identifying areas for optimization and improvement
• Develop the CSR agenda and identify projects to support it, ensuring CSR budget is appropriately utilized

Qualifications

Required Technical Skills

Required Soft Skills

We are an equal opportunities employer and welcome applications from all qualified candidates.

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