Associate Business Director - Gaming Strategy & Consultancy

Company description

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

Overseeing, leading, and growing every aspect of the Gaming & eSports vertical within Publicis Content. Supporting the Head of Content and empowering the Gaming & eSports team, you will be required to lead and help the team to create and deliver end-to-end multi-market Gaming & eSports proposals and solutions. Where required, you will work with other Publicis Content teams such as creative, production, strategy or distribution to help further drive Publicis Content revenues.

Responsibilities

Technical and Product : Responsible for developing, leading, and owning the overall Gaming & eSports strategy. Project manage end-to-end multi-market gaming & esports proposals and solutions, including brand gaming strategy, platform strategy, ideation, campaign planning, content & partnerships, and campaign execution and management. Provide industry expertise with a strong network of key stakeholders within Gaming & eSports. Maintain up-to-date knowledge of industry trends and best practices for brands and creators in Gaming & eSports. Business Accuracy & Operational Efficiency : In partnership with the Head of Publicis Content, set an insights-driven go-to-market approach for client acquisition and engagement, and for partnerships with publishers, brands, creators, and IP owners within Gaming & eSports. Lead on the development and negotiation of new business. Deliver the roadmap for Gaming & eSports in the MENA through the development and delivery of growth and activation planning. Manage the delivery of online and offline events. Manage the day-to-day relationship with our key client stakeholders. Support the Head of Publicis Content and the wider business with creative ideas and research for new business pitches when required. Constantly exceed client expectations and ensure key project milestones are met. Maintain a solid understanding of clients' business and their competitors to make recommendations that drive change. Ensure accuracy with finance and keep constantly updated with finance and billing processes. Develop your team's skills across the media and gaming & esports landscape, negotiation, project management, creativity, data analysis, and campaign optimization. Ensure your team is familiar with the Publicis Content offering as well as other practices within the Publicis Groupe. Provide regular feedback and build a trusted relationship with your team. Prioritize the workload and manage tasks to achieve deadlines, ensuring the team supporting you do the same. Set clear roles and responsibilities at the start of each project for your team, allowing for their constant development and learning. Assist in the annual revenue targets as determined by the leadership team and aligned to OKRs (Objectives & Key Results). Work with the wider Content practice to integrate Gaming & eSports opportunities with other Publicis Media services. Innovative & Analytical Mindset : Challenge gaming & esports partners to deliver innovative responses to briefs and provide solutions to client challenges that inspire our advertisers to work with Publicis Content. Identify opportunities to knowledge share and cross-skill within the team. Proactively share innovations, trends, and thought leadership with client partners and industry publications. Periodically analyze products and develop growth opportunities for the vertical (new products, removing non-performing ones, strategic alliances). Ensure active participation in regional and global conferences and awards. People & Leadership : Takes initiative to challenge an established point of view with respect and openness. Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire. Able to handle complex issues and make decisions even when missing information. Capable of proactively developing meaningful relationships with key decision makers. Accepts responsibility for client problems, manages conflict, and actively works to solve challenges internally and externally. Able to build succession plans and grow and mentor future talent. Able to provide constructive feedback to others in a timely manner. Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people. Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share. Able to motivate their team to pursue goals and deliver beyond their beliefs. Able to assess ideas and people on merit alone, without bias or favoritism, and gives recognition when due. Empowers individuals to solve problems with full support when needed. Capable of coaching and supporting others by aligning career expectations and providing actionable, open, and constructive feedback. Capable of persuading others with integrity by understanding their motivations and identifying their concerns and working toward solving them. Proactively and continuously work towards improving effective team working and collaboration. Able to handle complex messages and convey issues to facilitate others' understanding. Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust. Capable of creating opportunities for others to grow and demonstrate their learning agility. Drives a culture of trust with peers, clients, and other stakeholders. Self : Able to adjust performance based on experiences and feedback and showcases agility and flexibility. Displays openness to the ideas of others and leverages them when beneficial for the business. Demonstrates a growth mindset and proactively adapts behavior and performance for sustained success. Able to set high impact objectives and goes above and beyond to exceed performance. Able to demonstrate agility and flexibility to respond and reprioritize based on different situations. Able to constructively challenge the status quo and take risks to challenge internal and external perspectives. Approaches situations and individuals with honesty, integrity, transparency, and humbleness. Showcases resilience and maintains drive and a positive outlook when faced with challenges. Actively listens and is receptive to others' feedback on performance. Able to take justified risks when appropriate and take accountability and responsibility when things don't go as planned. An early identifier of change, able to proactively develop and share plans to seize opportunities. Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges. Able to listen to other people in a way that they feel understood and is respectful of others. Able to make timely decisions that take into account different factors in ambiguous circumstances, considering impacts internally and externally. Able to build initiatives despite doubts or resistance from others to deliver strategic impact.

Qualifications

8+ years of successful Gaming & eSports sales and partnership experience, with a proven track record of strong leadership experience. You will have developed a distinct blend of creative instincts, social media marketing aptitude, and executive management skills. Must have managed gaming campaigns and activations in the KSA market. Be well connected with KSA gaming vendors & partners, such as E-sports teams, gaming influencers & E-sports world cup organizers. Strong passion for eSports and video mobile games and domain expertise globally and in the MENA. Able to work in a fast-paced and high-performing environment. Build and develop relationships with client business leads and their teams to ensure synergy in the overall product delivery. Must be able to cultivate excellent relationships with technology solution partners. Candidate must be able to integrate with fast-paced Planning and Activation teams. Strong end-to-end project management skills and a level of negotiation skills. Process driven, experience using research and measurement tools. Strong communication skills, both verbal and written, and continuously demonstrating the ability to think big and implement innovative ideas in ways that create significant social sharing and PR attention.

Additional information

R-2105 P-2394

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