Content Strategist

Penny.co is a fast growing scale-up delivering cloud-based procurement management for mid-market and enterprise customers. To enter our next stage of growth, we re building a search driven, campaign ready content engine. This brings the opportunity for a full-time content strategist to own Penny s SEO-led content strategy and production.

Role summary

In this role you ll plan, create and optimize all written (webpages, blogposts, case studies, campaigns, etc) and multimedia (video, webinars, etc) marketing assets that attract, educate and convert to relevant leads. You collaborate with product and sales teams to identify and create new relevant marketing content. You ll also own the content calendar, backlog and performance metrics (KPIs). You ll bring fresh campaign concepts to the table on a continuous basis and leverage AI / LLM workflows to increase output speed and search visibility.

Key Responsibilities :

Produce SEO-optimized website copy, pillar pages, blog posts, case studies, ebooks, topic based campaigns and webinar scripts

Research keywords, structure topic clusters and implement on-page best practices for higher rankings and traffic growth

Propose and execute content for product / feature launches, ABM campaigns, nurture sequences and paid programs

Maintain a transparent content calendar with clear status, priorities and deadlines, reporting on traffic, engagement and pipeline KPIs

Test and adopt AI tools for outline generation, content refreshes, FAQ schema and internal-link automation

Audit existing assets, run A / B tests on headlines and CTAs and iterate based on analytics in order to improve Penny s content performance.

Requirements :

3-5 years writing for B2B SaaS audiences; able to translate product capabilities into customer value stories

BSc or MSc degree, with experience in creating high quality content and content management.

Solid understanding of SEO principles, keyword research tools and content analytics platforms

Creative thinker who can suggest campaign angles and multi-asset content plans

Self-starter comfortable owning planning boards, dashboards and result reporting in a fast-moving environment

Familiar with AI writing assistants and eager to experiment with prompt engineering and programmatic SEO

Clear, concise writer with strong editing skills, preferably having a portfolio available to demonstrate previous success.

Nice to haves

Experience with procurement, supply-chain or finance software domains

Familiarity with CMS / Content platforms (in particular HubSpot and WordPress)

Knowledge of programmatic or data-driven SEO strategies

Skilled in scripting or hosting webinars, podcasts or video tutorials

Basic design skills to independently design assets that align with our brand guidelines.

Background in or enthusiasm for working in a scale-up or early-stage company environment.

Familiarity with (or based in) the GCC region (our offices are based in Riyadh, Saudi Arabia and Bahrain)

Disclaimer : Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at

People Looking for Content Strategist Jobs also searched

#J-18808-Ljbffr