Area Sales Manager

The Area Sales Manager will be responsible for driving sales growth and enhancing brand presence across multiple retail locations. You will lead a team of retail store managers and sales representatives, ensuring optimal performance and execution of sales strategies. Area Manager is a bridge between Country Manager, HQ and Stores to filter down the information with effective communication and execute at front level by ensuring the compliance of all the processes, procedures and time to time launched new initiatives.

Main Responsibilities

Develop and implement sales strategies to achieve regional targets.

Monitor sales performance across stores, providing guidance and support.

Driving sales and align KPI with business goals.

Ensure region must deliver set target on a monthly, quarterly & yearly basis.

Frequent weekly store visit along with weekly rota and area manager visit report execution and effective sales drive.

Monitoring and update sales on hourly and daily basis.

Sales analysis and feedback mechanism on business performance.

Store impact report must be shared on a weekly basis.

Ensuring sampling process are being followed across all stores as per the guided timings.

Ensuring testers & damages process is followed 100% without fail.

Team Management

Recruit, train, and mentor store management teams.

Conduct regular performance reviews and set individual goals.

Develop and implement department objectives, individual staff objectives along with KPIs and manage performance review and appraisal of subordinate staff based on these objectives by annually / quarterly.

Schedule regular reviews (monthly, quarterly) to assess KPI performance.

Use dashboards for visual representation and easy interpretation of data.

Share KPI results with employees and involve them in discussions on performance improvement.

Check on staff rotation and their individual performance.

Staff rotation based on performance (including shop incharge).

Specific training on selling skills and customer service.

Market Analysis

Analyze market trends and customer feedback to identify opportunities for growth.

Adjust strategies based on competitive landscape and sales data.

Stay abreast with competitor activities, new product launches, prevailing market trends and issues; analyze its impact towards the business in the long run and devise strategies to counter any possible threat.

Inventory and Merchandising

Ensure optimal inventory levels and effective visual merchandising by aligning with store managers and country head.

Collaborate with stores on promotional events and launches.

Ensure 100% adherence to the inventory process, stock receiving, inter-store transfer & FIFO.

100% process adherence to damage and shrinkage policy.

Manage new product launches, promotional campaign planning and product management to increase revenue, and improve brand visibility and availability of product in the market.

Process adherence to product display guideline & new product launch.

Collaborating with regional inventory team for stock support.

Administrative Duties

Responsible to conduct shop audit on monthly basis for respective region and report to country manager.

To ensure company policies, operational procedures and manuals are fully implemented.

All communications from HQ to be taken seriously, and all company guidelines and policies to be followed without any deviation of process.

Relationship Building

Establish strong relationships with key clients and partners.

Foster a culture of collaboration and communication among team members.

Cost effective negotiation with mall partners.

Qualifications

Bachelor's Degree in Business Administration, Marketing, or a related field is preferred.

Proven experience (e.g., 5+ years) in a multi-unit retail management role, such as Area Manager, Regional Manager, or Senior Store Manager, overseeing multiple locations.

Demonstrated track record of achieving and exceeding demanding sales targets (monthly, quarterly, and yearly) across an entire region.

Experience in a retail sector that requires strict process adherence (e.g., inventory, cash, merchandising).

Seniority level Mid-Senior level

Employment type Full-time

Job function Sales and Business Development

Industries Retail

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