Overview
Area Sales Manager role at Apparel Group — responsible for overseeing the operations and financial performance of multiple retail stores within an assigned area for one or more brands. The role drives sales growth, ensures exceptional customer service, develops store teams, and maintains compliance with company standards. It requires strategic market analysis, financial acumen, and effective communication with senior management and Brand teams to optimize store performance, manage inventory, support promotions, and execute marketing campaigns to achieve business objectives.
Responsibilities
Operations Management
- Oversee the day-to-day operations of multiple fashion retail stores within the assigned area.
- Ensure all stores operate efficiently and adhere to company standards, including opening and closing procedures.
- Delegate tasks, assign responsibilities to store managers, and monitor progress.
- Adhere to and enforce Company SOPs, policies, and procedures, and loss prevention audit guidelines in all assigned stores. Also, create measures to ensure compliance by all employees.
- Interpret and make decisions on operations and visual standards based on store and client needs.
- Serve as the single point of contact with Brand Teams to implement business, marketing, and other strategy elements in stores uniformly.
Financial Management
Monitor and analyze sales data and key performance indicators (units per transaction, average transaction value, sales per month, sales per square foot, sales turnover, shrinkage, and conversion rate) and overall financial performance, including P&L and EBITDA, to identify areas for improvement.Analyze financial reports and make data-driven decisions to improve efficiency and profitability.Monitor and manage budgets, expenses, and financial performance for each store.Implement cost-saving initiatives to enhance profitability while maintaining quality.Customer Experience
Ensure exceptional customer service by coaching and setting service standards for the team at all stores.Conduct regular store visits to assess customer service quality and address issues promptly.Collaborate with store managers to implement customer feedback and improve the shopping experience.Market Analysis & Strategy
Utilize market insights to identify opportunities for growth and adapt strategies accordingly.Stay informed about market trends, consumer behavior, and competitor activities.Develop and execute area-specific marketing and sales strategies to drive footfall and revenue.Communication & Reporting
Regularly communicate with senior management to provide updates on store performance and area-wide initiatives.Communicate business drivers, merchandise and quality issues, and other related information to the Retail Operations Manager, Retail Buying Team, and Corporate Office as required.Prepare detailed reports on area performance, including successes, challenges, and opportunities for growth.Staff Management & Development
Recruit and train staff on sales techniques, customer service, teamwork, and other etiquettes as per company and brand requirements.Evaluate the performance of employees annually and promote open lines of communication through coaching and motivation.Assess additional training needs required for optimal performance within the stores.Foster a positive work environment that encourages teamwork, innovation, and growth.Develop succession plans to ensure a pipeline of qualified candidates for key positions within the area.Qualifications
The ideal candidate should have 5-7 years of experience in retail management, with at least 2-3 years in a multi-store management role (e.g., Area or District Manager). Proven track record of successfully overseeing multiple retail stores, particularly in fashion or related industries.
Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Sales and Business DevelopmentIndustries
Retail#J-18808-Ljbffr