Country Sales Manager - KSA

Overview

We are seeking a highly motivated and experienced

Country Sales Manager

with a strong background in

commercial refrigeration

to lead our operations in the

Kingdom of Saudi Arabia . In this role, you will be responsible for developing and executing sales strategies, managing key customer relationships, and driving business growth across the region. Responsibilities

Drive business development in the food retail sector across KSA by generating new enquiries and approaching potential customers. Build and manage strong customer relationships, understanding their annual budgets and business needs. Achieve annual sales targets for new refrigeration equipment and solutions. Analyze sales and margin data per key account and take corrective actions where necessary. Deliver accurate, high-quality quotations within agreed timeframes. Conduct regular customer visits to assess needs and offer tailored solutions. Participate in local tenders and lead pricing negotiations with customers, including high-profile clients. Demonstrate deep knowledge of CCR products, refrigeration technologies, and industry standards. Understand and apply standard sales processes, KPIs, and financial metrics across revenue, cost, and gross margin. Provide customer-focused service while aligning solutions with company financial targets. Initiate and lead sales pitches and negotiations, ensuring positive outcomes within set timelines. Identify and develop new customer leads; support the sales development team with qualified opportunities. Lead or contribute to bid preparation, customer presentations, and strategic project proposals. Exhibit strong business judgment by evaluating market trends, customer segments, competition, and sales potential. Qualifications

Bachelor’s degree in mechanical engineering, Refrigeration, HVAC, or a related technical field; MBA is a plus. Minimum of 8-10 years of sales experience in refrigeration, with at least 3-5 years in a leadership or country-level sales role. Strong technical knowledge of commercial refrigeration systems, products, and industry applications. Proven track record in achieving sales targets, managing key accounts, and leading negotiations in the GCC market, preferably in KSA. Experience in business development, tendering processes, and pricing strategies within a B2B technical environment. Excellent interpersonal and communication skills with the ability to influence and build relationships at all levels. Fluency in English and Arabic is required. Willingness to travel frequently across KSA with a valid KSA Driving License.

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