Senior Marketing Specialist

Develop and implement strategic marketing plans and campaigns to promote products, services, or brands and achieve business objectives.

Conduct market research to identify consumer trends, competitor activities, and industry insights, informing marketing strategies and tactics.

Collaborate with cross-functional teams, including product development, sales, and creative, to align marketing efforts with overall business goals.

Oversee the creation and production of marketing materials, including digital content, advertisements, brochures, and promotional materials.

Manage digital marketing channels, including social media, email marketing, and website content, to drive brand awareness and customer engagement.

Skills

Proficiency in developing and executing strategic marketing plans and campaigns across various channels, including digital, social media, and traditional marketing.

Strong analytical skills to interpret marketing data, assess campaign performance, and make data-driven decisions to optimize strategies.

Excellent communication and interpersonal abilities to effectively convey ideas, collaborate with cross-functional teams, and build relationships with the clients

Project management expertise to oversee multiple marketing initiatives simultaneously, prioritize tasks, and ensure projects are delivered on time and within budget.

Creative thinking and innovation to develop compelling messaging, engaging content, and impactful visuals that resonate with target audiences and drive results.

ERP knowledge are a requirement to be successful in this role.

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