Cards Marketing Specialist

Cards Marketing Specialist – PayTech Group Term :

12 months

Location : Riyadh, KSA

Division :

Retail Banking / Cards & Payments

Reports To :

Head of Cards & Payments

Relevant Experience :

5-8 years of Cards marketing and portfolio management

Campaign launch experience

Customer lifecycle management

Mandatory Requirements :

Campaign execution, customer segmentation, and performance analytics

Arabic speaking preferred

Purpose of the Project :

Supporting the client in marketing and communication support to build campaigns and visibility for their cards program. Support initiatives spanning across key KPIs such as ENR, spend, authorization, and more to drive growth in card activation, customer engagement, utilization, and balance build through strategic planning, campaign execution, and portfolio optimization leveraging data analytics, merchant partnerships, and lifecycle management tools.

Key Activities :

Build and maintain a comprehensive marketing calendar aligned with product launches, seasonal trends, and strategic priorities.

Coordinate with cross‑functional teams to ensure alignment of campaign timing, messaging, and target audiences.

Incorporate lifecycle management diagnostics and behavioral triggers to prioritize actions.

Campaign Execution Support :

Assist in the rollout of campaigns across paid media channels (digital, out‑of‑home, social).

Leverage creative assets and messaging frameworks to ensure brand consistency and relevance.

Provide operational support including list management, stakeholder coordination, and vendor engagement.

Performance Monitoring & Optimization :

Track campaign KPIs using dashboards and analytics tools.

Conduct performance reviews to refine targeting and messaging.

Collaborate with data teams to extract insights from 1st, 2nd, and 3rd party data sources for optimization.

Stakeholder Engagement :

Act as liaison between Cards and Marketing departments to streamline communication and execution.

Participate in workshops and weekly sessions to align campaign performance and next steps.

Support steering committees and milestone meetings with senior management.

Knowledge and Experience :

5 to 8 years of experience in marketing, preferably in financial services or card products.

Strong project management and organizational skills.

Familiarity with marketing automation tools, CRM platforms, and performance analytics.

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