Data & Marketing Engagement Technical Expert

Data & Marketing Engagement Technical Expert

Jeddah, Saudi Arabia | Posted on 09 / 02 / 2025

CoorB is all about digital finance. We build full-fledged innovative solutions with a focus on process automation, user experience enhancement, and advanced data analytics. With our extensive industry expertise, we help achieve operational excellence, future-proof your IT investments, and ensure a competitive edge in the ever-evolving finance industry.

Job Description

Overview

We are seeking a highly skilled and collaborative Data & Marketing Engagement Technical Expert to drive the architecture, integration, and execution of data-driven marketing initiatives. You will play a key role in aligning data platforms with marketing goals, enabling hyper-personalized customer engagement, and enhancing campaign effectiveness through advanced analytics and marketing automation.

You will

• Lead the technical design and implementation of marketing engagement platforms including CDPs (Customer Data Platforms), DMPs (Data Management Platforms), CRM, and campaign automation tools (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud).
• Enable end-to-end marketing data pipelines — from ingestion, cleansing, enrichment, segmentation, and activation — across digital and offline channels.
• Work with marketing, data science, and IT teams to define data strategy and support omnichannel personalization initiatives.
• Develop and maintain scalable solutions for real-time customer engagement, behavioral tracking, and audience profiling.
• Integrate first-, second-, and third-party datasources to build unified customer views and actionable insights.
• Ensure privacy-compliant data usage (e.g., GDPR, CCPA) in campaign execution and marketing analytics.
• Collaborate with campaign managers and data analysts to design, A / B test, and optimize customer journeys and touchpoints.
• Provide technical mentorship and best practices to development and campaign execution teams.
• Bachelor’s degree in Business, Finance, or a related field.
• 8+ years of experience in digital banking, fintech, or related domains, with at least 3 years focused on BaaS or embedded finance.
• Deep understanding of banking and payments infrastructure (core banking, payment rails, card networks, KYC / AML processes, etc.).
• Proven experience in API-first product development and platformization.
• Strong understanding of compliance and risk management frameworks in banking.
• Experience working with fintechs, regulators, and third-party technology providers.
• Excellent stakeholder management and communication skills.
• Ability to lead teams and influence across a matrixed organization.

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