Brand Manager

Overview To assist the Product Group Manager in the Management enhancement of an assigned product group within the context of the company\u2019s overall goals and objectives, specifically in the area of Market analysis and strategic planning, Marketing plan development, Communications internally & externally on all issues affecting his portfolio.

Responsibilities

Undertake ongoing market analysis.

Support developing the annual Marketing Plan and implementing, monitoring it.

Manage and lead ad-hoc cross functional project.

Liaise with agencies in the development of marketing programs.

Prepare a research brief and have input into the development of research proposals / methodologys.

Prepare a pack design and brief agencies accordingly.

Prepare advertising and media briefs.

Support the market share gain of the assigned brand.

Prepare and organize the promotional calendar.

Activities

Marketing Plans - Support developing the annual Marketing Plan encompassing the following elements : situation analysis, objectives, strategies, action plans, forecasting, pricing, research studies, financial budget preparation and field force support.

Support all marketing plans to assist his Product Group Manager

Product Development

Research - Prepare a research brief and have input into the development of research proposals / methodology.

Research briefs including concept, sensory, advertising and tracking studies.

Help analyse research findings and make recommendations.

Develop an action plan based on decisions made from the research findings.

Technical Development

Support prepare product development brief, have it approved by the Product Group Manager and submit it to Technical Research Dept. (TRD) for action.

Co-ordinate the development of the product with TRD to prototype stage through to kitchen sample, scale up and final product specification.

Carry out consumer sensory testing on new and existing products to determine consumer appeal and further product optimisation.

Communication

Internal - As part of the formal project development process to prepare documentation to aid in senior management decision making including Project overview and Feasibility briefs.

(Produce Marketing alerts for Sales personnel for new products to be launched or for changes to existing products.)

Organize and support conduct briefings, as required for Sales & Marketing personnel to inform them of new products, ad campaigns, promotions, etc.

Packaging - Prepare pack design and brief agencies accordingly

Follow through on all stages of design development within agreed budgets and timeframes.

Get appropriate signatures and approvals for artwork and attend press approvals.

Advertising

Prepare advertising and media briefs.

Help manage the creative development process from concept to final production stage across all media options.

Get Product Group Manager's approval of creative material and media plans.

Develop Point of Sale Material and allocate to the Sales Department.

Monitor expenditure against agreed budgets and within timeframes.

Promotions

Develop material for all promotional and sampling campaigns including consumer, trade and internal sales activities.

Liase and communicate with appropriate agencies, sales staff and Marketing staff on all aspects of the promotional campaign to ensure proper execution in the field.

Sales and Distribution

Monitor Sales share and Distribution information on an on-going basis regarding the product portfolio to identify trends, and to track actual performance against Budget.

Recommend to Product Group Manager action plans to help reverse negative trends or enhance performance in order to support achieve the agreed sales budget.

Implement action plans as agreed with Product Group Manager and appropriate sales management staff.

Develop positive relations with sales management teams.

Gain knowledge and understanding of market performance and trends.

Assess Competitor activity.

Pricing

Make recommendation to the Product Group Manager on consumer price points and Retail margins for his product.

Monitor competitor product prices on an on-going basis and take appropriate action, with Product Group Manager approval, to combat competitor activities.

Develop a solid understanding of the product cost / price structure and margin performance.

Task Groups

Be an active and contributing member of task groups set up to examine / investigate Marketing, Brand or product issues.

Co-ordinate, where necessary, these task groups when his product is the subject of the examination, etc.

Liaise with Sales on the performance of his product, competitor activity and tactical promotions

Job Features

Job Dimensions- (Quantifiable job features – E.g. Volumes handled, Revenue and budget size, No. of subordinates, No. of Suppliers, No. of Customer's served, Variety of functional areas handled) :

Responsible for the support of a marketing team with considerable budget

Deal with Advertising, Promotional, and Packaging & Research companies.

Liaise effectively with other inter-company divisions – Supply, TRD, Sales, Finance and Production.

Key Relationships

Relationship with suppliers, other companies, or individuals doing business with the group must at all times be maintained on strictly business and ethical basis, uncomplicated by any obligations, real or imagined, which are not of a purely commercial nature, in accordance with the business needs of the Group.

Relationships with working colleagues, superiors and subordinates, require a strong degree of respect, loyalty, trustworthiness, in order to create and maintain a motivated, healthy working environment.

Maintain working relationship with, and gaining the cooperation of, people in specialist areas such as technical experts, production managers, accountants and suppliers.

Person Specification

Essential Qualifications : - Age – 23-27

Qualifications – Business related degree with a Marketing specialization preferred.

Arabic fluency preferred, English essential.

Driving License

Desirable - Arabic language skills.

Previous work experience in the Middle East.

Experience

Essential responsibilities executed (Generic Description) 2-3 years Blue Chip marketing and brand management experience in a professional FMCG company with evidence of well developed marketing skills and proven track record of delivering results in a competitive environment.

Experience of multi-markets an advantage but not essential.

Desirable responsibilities (Generic Description) 4-5 years brand management experience in a professional FMCG company with evidence of well developed marketing skills and proven track record of delivering results in a competitive environment.

Job Context

Working hours from 8 : 00 AM to 6 : 30 PM with two hour lunch, Saturday to Wednesday.

Be able to travel & work irregular hours, including evening and weekends.

Work location – company HO in Riyadh.

Periodic visits to sales depots and retail trade.

Ability to work under deadline pressures and multiple tasks.

Office, car, communication utilities and office resources (PC).

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