Digital Marketing Specialist

Overview

Job Summary We are seeking a Digital Marketing Specialist to develop, implement, and manage digital marketing campaigns that promote our company’s products and services. The role includes enhancing brand awareness within the digital space, driving website traffic, and acquiring leads / customers.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Manage and optimize the company’s social media accounts to increase engagement and brand visibility.
• Monitor and analyze campaign performance, prepare reports, and suggest improvements.
• Conduct market research and analyze trends to identify new digital marketing opportunities.
• Oversee SEO / SEM strategies to increase organic reach and website ranking.
• Collaborate with content creators and designers to produce high-quality and engaging content.
• Manage email marketing campaigns, newsletters, and automation flows.
• Ensure all digital marketing activities align with the company’s goals and branding guidelines.

Qualifications

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