Creative Director

Job Purpose

Lead and oversee end-to-end content creation across campaigns and channels, managing agencies and an in‑house studio to deliver high‑quality, on‑brief creative at scale. Set and enforce quality standards, optimize workflows, and ensure on‑time delivery while providing hands‑on creative direction and production support when needed.

Key Accountabilities

• Agency Management :

Select, brief, and manage external agencies and freelancers for design, video, and copy projects; define SOWs, timelines, milestones, and deliverables.

Lead an internal content pod to produce images, videos, motion graphics, and copy for brand, performance, CRM, web / app, and social channels.

Translate campaign briefs into executable creative work with clear messages, offers, and CTAs.

Partner with Marketing Operations to slot work into the master campaign calendar and protect timelines.

Implement content Quality Score criteria; analyze revision drivers and post‑campaign performance.

Work closely with Brand, Content, Digital, Product, Growth, and Analytics to refine propositions, iterate creatives from test results, and localize assets where needed.

Creative Excellence : Elevates the idea and the craft while staying laser‑focused on objectives.

Preferred Tools and Methods

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