Senior Marketing Specialist

SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.

Role Overview

You’ll lead creative campaigns from idea to execution (online and offline). This role requires a creative, innovative storyteller who can manage campaigns end-to-end, coordinate all moving parts, and ensure SiFi’s brand shows up at its best.

Key Responsibilities

• Manage integrated marketing campaigns from concept → brief → production → launch → reporting
• Lead creative direction for online and offline activities (videos, social, events, OOH, activations)
• Work closely with internal teams (product, sales, partnerships) to ensure message alignment
• Collaborate and negotiate with external agencies, photographers, designers, vendors, and event organizers
• Oversee events and booths, ensuring world-class execution and high engagement
• Maintain brand consistency across all channelsTrack campaign performance and present clear insights and next steps
• Support PR, influencers, and awareness initiatives with creative concepts

Requirements

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