Area Sales Manager

Position Objective :

The objective of the Area Sales Manager role is to oversee the operations and financial performance of multiple retail stores within an assigned area for 1 or more assigned brands in a region. This includes driving sales growth, ensuring exceptional customer service, managing and developing store teams, and maintaining compliance with company standards. The role requires strategic market analysis, financial acumen, and effective communication with senior management / Brand teams to optimize store performance, manage inventory, promotion, marketing campaign implementation in stores and achieve business objectives.

Overview

Responsibilities

• Operations Management

Oversee the day-to-day operations of multiple fashion retail stores within the assigned area.

Monitor and analyze sales data, key performance indicators (Units per transaction, Average transaction value, sales per month, sales per square foot, sales turnover, shrinkage control, increase in conversion percentage), and overall financial performance, especially P&L and EBITDA, to identify areas for improvement.

Ensure exceptional customer service by coaching and setting service standards for the team at all the stores.

Utilize market insights to identify opportunities for growth and adapt strategies accordingly.

Regularly communicate with senior management to provide updates on store performance and area-wide initiatives.

Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements.

Desired Experience

The ideal candidate should have 5-7 years of experience in retail management, with at least 2-3 years in a multi-store management role, such as an Area or District Manager. Proven track record of successfully overseeing multiple retail stores, particularly in the fashion or related industries.

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