NPD Manager – Asteri (Saudi Arabia)

Overview

Shape what’s next for Asteri. We are exclusively partnering with Asteri, hiring an NPD Manager to lead category strategy and bring breakthrough products to life – end to end – from concept to post-launch performance. Asteri Beauty is a leading luxury makeup brand developed in Saudi Arabia, widely regarded as one of the region’s fastest-growing. Package : Competitive tax-free salary + relocation support The opportunity

As part of Asteri’s NPD & Sustainability team, you’ll own the roadmap for specific categories, identify white-space opportunities, and steer the full lifecycle—ideation, development, testing, registration, launch, and in-market optimisation. You’ll work cross-functionally with Marketing, Retail, Supply Chain and Finance, partner closely with suppliers, and champion both sustainability and regulatory excellence. What you’ll do

Lead category strategy & innovation for your portfolio, translating consumer insights into commercially sound concepts. Drive projects end-to-end : briefs, formulation direction, testing / clinical, claims, timelines, and post-launch reviews. Partner with suppliers to ensure best-in-class quality and on-time, on-cost delivery. Collaborate with Marketing & Store teams to orchestrate standout launches and sustained category growth. Own regulatory & sustainability leadership across your categories, including EU / UK registrations and all product testing (in-house and with clinical labs). Represent NPD in leadership forums and guide junior team members when needed. What you’ll bring

Extensive experience in NPD with strong category management exposure. A track record of successful launches and deep understanding of consumer trends, formulation and the regulatory landscape. Strategic thinking, crisp communication, and cross-functional leadership skills. Bachelor’s or Master’s degree in Business, Science, or related field. Fluent English; Arabic is a plus. Why Asteri

A pivotal role with visible impact, reporting to the Head of NPD & Sustainability. The runway to build and scale categories at pace in a brand that prizes innovation and performance. Tax-free compensation in KSA plus relocation support. How to apply

Ready to build category-defining products with Asteri? Apply with your CV and a brief note on your most impactful launch and your category strengths. (If you prefer, include a link to your portfolio or launch case studies.)

• All 3rd party applications will be forwarded to Veblen International.

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