Brand Manager, Commercial Vehicles

SDEC is one of the leading equipment distributors and custom industrial equipment solution provider. SDEC has a dynamic portfolio of products which is determined by the needs of our customers. SDEC culture is characterized by high customer orientation with a long-term view of relationships. We are inviting applications from candidates who have experience working as Electrical Design Engineer in heavy engineering industries for the genset manufacturing division

Job Purpose Responsible for building, positioning, and strengthening the brand’s identity to drive sales, customer loyalty, and market growth. The person in this position will have to be a highly driven individual who is expected to take initiatives aligned with the strategy and in line with the approved budgets.

Main Responsibilities

Implement brand strategies targeted at the Saudi Arabian market for trucks and related services

Work closely with the Senior Leadership and OEM in formulating the right strategy for the Saudi Arabian market by defining product positioning and pricing strategies

Responsible for designing and implementing marketing and sales campaigns / promotions / programs advertising in line with brand guidelines and market standards

Analyze market trends, customer insights, and competitor activities to identify opportunities for brand growth

Build a sales team to strengthen product positioning, sales promotions, and customer acquisition programs

Closely manage the commercial vehicle sales force to gather competitive intelligence and to ensure the brand values are displayed and important brand messaging is communicated to the market

Ensure consistent brand messaging across digital platforms, events, printed material, and showroom displays

Manage and optimize relationships with suppliers, manufacturers, and internal stakeholders like Parts, Product Support, and Service

Work with third parties like banks and finance companies on designing financing / leasing offers

Prepare periodic reports, budgets, and performance metrics for brand campaigns

Guide internal stakeholders on brand identity, customer experience, and support After Sales in fulfilling customer expectations

Work in tandem with procurement / SCM on demand planning and rolling order forecast to monitor stock appropriately

Work with Training to ensure that customers get product training and scheduling knowledge sessions to share new updates with past or prospective customers

Ensure all brand activities comply with local regulations and cultural expectations in Saudi Arabia

Work Relationships

OEM and corporate marketing teams – Work closely with on digital marketing and ensuring adherence to brand guidelines

Service Manager – Support Service Manager responsible for commercial vehicles portfolio in getting the necessary support from OEM on persisting technical issues for the product

Training Manager – work closely with Training to ensure various training programs are available for customers and internal stakeholders like After Sales and Service

Product Managers and Sales Representatives – Supply Chain – Help internal Supply Chain to work closely with OEM in importing equipment and parts

Qualifications & Relevant Certifications

Bachelor’s Automobile Engineering, Mechanical Engineering or similar streams

MBA in Marketing would be an added advantage

Relevant certifications from OEMs will be given due importance

Knowledge, Skills & Experience

In-depth knowledge of Saudi market for commercial vehicles with key technical knowledge of the different segments

Strong ability to analyze data and market trends to identify opportunities, make informed decisions, and drive business growth

Excellent understanding of working with marketing agencies and media landscape

Highly experienced in using sales technology solutions like CRM, Sales module of ERP, lead generation and open to using AI tools for sales enablement like Lindy, Reply.io, Gong

Highly proficient with MS Office Suite particularly Word, Excel, PowerPoint, Outlook, Teams and SharePoint

Practical knowledge of SEO, PPC, and the use of analytics for campaign optimization and assess brand performance

Prior experience in leading cross-functional teams

Proficiency in both Arabic and English languages (spoken and written)

5 years of progressive experience in sales, marketing and branding

Behavioral Competencies

Customer centricity

Highly effective communicator

Cultural

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