Product Manager Oncology

Overview

Get AI-powered advice on this job and more exclusive features. The Oncology Product Manager is a crucial role within the commercial team and is responsible for leading the brand strategy, execution and measurement to support the commercial success of our oral Oncology portfolio. This individual develops overarching marketing strategies and tactics, monitors brand performance, and prepares business updates for leadership. They work closely with sales, medical, and digital engagement teams to ensure strategic execution and a performance-oriented culture.

The role requires a deep understanding of the Specialty market, preferably Oncology, and involves cross-functional collaboration, project management, and leadership of the brand internally and externally. This position reports to the Business Unit Director and is key to building on our company’s heritage in Oncology.

Responsibilities

• Own brand positioning, branding, campaign, and core messaging
• Lead cross-functional team to develop and execute an annual integrated brand plan, including budgets, prioritization of tactics, and a KPI measurement plan
• Develop marketing tactical plans for market-shaping and branded activities driven by market dynamics to achieve business objectives
• Work with internal and external partners to define success metrics and analyze performance of marketing programs; optimize plans as needed and develop recommendations for future plans
• Provide thought leadership for market and therapeutic area understanding across the organization
• Ensure appropriate channel mix and content strategy
• Partner with digital engagement team to develop strategy, execution and measurement for all digital promotion including omnichannel engagement
• Lead the brand value team to develop stakeholder insights; ensure awareness and education of key internal stakeholders
• Oversee planning and execution of brand commercial tactics for all congresses, aligning with overarching strategy
• Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans
• Manage Brand Marketing budget and collaborate with partners to optimize spend and maximize value
• Contribute to short and long-term brand forecasting
• Collaborate with Portfolio Marketing to ensure effective management of brand resources
• Work with training and sales leadership to optimize development and utilization of resources; deliver Field Force training and communications
• Lead team in presenting brand strategy at training classes
• Collaborate with Regional and Global Marketing, Sales, Medical Affairs, Digital Engagement, Controlling, P2P, and Market Access to advance the brand
• Oversee and support promotional material through legal, medical, and regulatory review processes
• Manage agency partner relationships to ensure marketing excellence and flawless execution
• Develop quarterly insights questions with BVT; engage thought leaders to gather input on strategy and market dynamics
• Conduct field visits
• Other duties as assigned

Minimum Qualifications

Preferred Qualifications

What we offer

We are curious minds from diverse backgrounds. We believe this variety drives excellence and innovation. We are committed to inclusion and opportunities for all to develop and grow at their own pace, empowering everyone to work their magic and champion human progress.

Apply now and become part of a team dedicated to Sparking Discovery and Elevating Humanity.

Job Details

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