Planning & Trade Insights Executive

Overview

BAT SAUDIA IS LOOKING FOR A PLANNING & TRADE INSIGHTS EXECUTIVE SENIORITY LEVEL :

Experience Professional G34 FUNCTION :

Marketing LOCATION :

KSA Role Positioning and Objectives

Lead the end-to-end EMF2 process for the KSA business, driving strategic business planning and forecast accuracy through a structured, insight-led approach to Sales and Operations Planning (S&OP). Act as the central integrator of internal performance data and external market intelligence, enabling scenario-driven decision-making and agile course correction. Champion cross-functional alignment and foresight generation to ensure volume delivery, market responsiveness, and long-term commercial sustainability. Reports to :

TM&D Manager Reporting Level :

Senior Level Geographic Scope :

KSA What You Will Be Accountable For

Lead the EMF2 Process

Act as the single point of accountability for the EMF2 process within the KSA business, ensuring seamless integration across cycles and stakeholders. Lead the development of high-impact presentation decks and stimuli for C-DRMs, GMA, ASOP, and other EMF2 forums, coordinating cross-functional inputs in alignment with cycle agendas and business priorities. Serve as custodian of C-DRM content, guaranteeing full compliance with EMF TORs and maintaining consistency, quality, and governance across all submissions. Consolidate bottom-up sales plans from branch and channel levels, incorporating RM insights to ensure grounded forecasts for KSA C-DRM deliberations. Develop SKU-level baseline forecasts by triangulating historical performance, sell-in / sell-out trends, trade inventory, market insights and seasonality. Strategically oversee volume building blocks across all categories, embedding the impact of trade and brand interventions into the forecast architecture. Partner with functional leads to align volume phasing with business ambition and sales plans, driving forecast accuracy through disciplined planning and agile adjustments. Support scenario planning and sensitivity modelling to evaluate forecast risks and upside opportunities, enabling proactive adjustments to volume phasing and resource allocation. Govern end-to-end forecast updates by integrating actual sales, sensitivities, and GLF inputs where relevant — and ensure timely, accurate SKU-level submissions for CY+2 in alignment with EMF2 outcomes and KSA LT coordination. Drive post-meeting accountability by tracking and following through on actions and decisions from all EMF-related forums.

Analytics and Insights Generation

Lead comprehensive SKU-level diagnostics across the KSA market, leveraging internal KPIs and external data to uncover growth levers across categories, price segments, formats, and competitive sets. Drive localized performance deep dives at branch and channel levels, integrating field-force insights and competitive activity to identify targeted interventions aligned with TM&D and brand strategies. Transform sell-out data from Key Accounts and Wholesale into foresight-driven insights to inform proactive decision-making at national and channel levels.

Stakeholder Engagement

Act as the principal EMF2 interface with above-market teams, ensuring transparent, timely, and aligned communication across planning forums. Champion cross-functional collaboration with Field Force (AMs, RMs) and support functions (Planning, SC, Activation, RTM, Finance) to drive integrated commercial execution.

KSA EMF Workbook Management

Own the preparation and ongoing management of the KSA EMF Workbook, consolidating historical performance, forecast data, and actionable dashboards at both branch and channel levels to support decision-making and planning rigor. Simplify volume reporting by developing dynamic, user-friendly templates tailored to Management, SC, and Cluster Planning. Identify opportunities to digitize and automate EMF reporting and planning processes, exploring scalable tools that enhance data integrity, agility, and visibility.

Market Reviews and Reporting

Lead structured reviews of market dynamics in partnership with Cluster Planning and KSA LT — covering market sizing, manufacturer share, segmentation, and brand trends to guide strategic decision-making. Develop and maintain market bust reports aligned with GMA-approved R1 figures, validating proposed adjustments through EMF forums before integration into official reporting.

Topline and Competitor Reporting

Maintain and regularly update topline actuals, price trackers, brand boards, competitor intelligence, and monthly performance commentaries. Deliver competitor benchmarking that evaluates strategic intent and investment levels vs. BAT, generating insights to inform cycle planning and optimize trade ROI.

Cross-Functional Collaboration

Collaborate with stakeholders across EM, Cluster, and Area teams to develop data-backed business cases that bridge volume / share forecasts with production plans, supply continuity, and NCL risk management.

Essential Experience, Skills and Knowledge

Knowledge, Skills & Experience

Demonstrated expertise in business and volume planning, with the ability to convert data-driven insights into actionable foresight and long-term commercial strategies. Strong analytical mindset with deep proficiency in scenario planning, sensitivity modelling, and diagnostics at both SKU and market levels. Exceptional communication and stakeholder engagement skills; self-driven, collaborative, and capable of influencing cross-functional teams while upholding high standards of integrity and leadership. Solid understanding of integrated planning processes across supply chain, trade marketing, and route-to-market operations. Working knowledge or active interest in digital enablement tools and process automation, with a future-oriented approach to optimizing planning and reporting systems.

Key Success Factors

Consistent, high-quality delivery of timely and accurate forecasts through a disciplined, insight-led, and process-driven approach to S&OP and EMF2 cycles. Improved forecast accuracy through scenario-based planning, cross-functional alignment, and agile course correction. Proactive market and competitor insights that shape trade and brand strategies, contributing to volume delivery, channel performance, and strategic investment decisions. Clear visibility and governance across all commercial planning forums, ensuring business needs are anticipated, well-supported, and aligned with broader regional objectives.

Working Relationships

Cultivate strong collaborative relationships with key stakeholders across KSA Trade, Area / Cluster Planning, Marketing, Finance, RTM, and Supply Chain to ensure seamless execution of integrated commercial plans. Partner with the Country Manager to deliver business insights, manage forecast accuracy, and provide visibility on risks and opportunities impacting national performance. Support the National Sales Manager (NSM) and Regional Managers (RMs) with market diagnostics, forecast alignment, and actionable plans to unlock performance at the channel and branch level.

We Are BAT At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

See what is possible for you at BAT. Global Top Employer with 53,000 BAT people across more than 180 markets Brands sold in over 200 markets, made in 44 factories in 42 countries Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations Diversity leader in the Financial Times and International Women’s Day Best Practice winner Seal Award winner – one of 50 most sustainable companies Belonging, Achieving, Together Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Explain your differences by joining us.

#J-18808-Ljbffr