Area Sales Manager [Retail]

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Area Sales Manager (Retail)

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alfanar The Area Sales Manager is responsible for overseeing project execution and sales operations within a designated area. This role ensures quality delivery of services, effective financial management, and strong customer relationships. The manager will coordinate project activities, analyze sales performance, and lead efforts to enhance customer satisfaction while promoting the company’s product range and maximizing the utilization of agreements.

Key Accountability Areas

Project Management and Execution Oversight : Oversee planned actions related to quality of execution, contract deliveries, customer inspections, target deliveries, and invoicing commitments. Manage the effective conduct of Weekly Progress Meetings and project deliverables.

Financial Management : Monitor and control budget margins, aiming to improve or maintain them. Analyze and compare monthly sales performance against budget and take corrective actions.

Load Management and Coordination : Manage the load and forecasting of future loads and coordinate with the Technical / Design department.

Documentation and Sales Order Management : Manage all necessary documents for the follow-up of project activities, including reports, invoicing planning, and management information. Ensure that booked Sales Orders align with company policies and approve SAP entries and registrations.

Competency and Training : Permanently assess tools, methods, and competencies and propose necessary improvements and changes. Apply technical knowledge of alfanar product range to promote products and their benefits against competitors.

Customer Relationship and Service : Resolve customer complaints related to sales and services. Ensure high customer satisfaction and a low number of complaints. Directly respond to after-sales service cases.

Agreement Management : Manage the status of all agreements monthly and maximize their utilization.

Role Accountability

HR Proficiency : Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management. Ability to recognize low performers and guide them to improve or release them. Ability to treat subordinates equally without any discrimination. Assessment criteria of subordinates is performance that leads to planned results. Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility : Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines. Able to anticipate problems and make the necessary proactive steps to prevent them. Ability to take necessary and proper timely decisions.

Delivery : Deliver the required results in timely manner with required quality and cost. Making a Tangible Difference : Must make a tangible difference to his area of operation, and exceed business expectations.

Business Planning and Performance : Able to transform the corporate goals into business plans. Plan, follow-up and execute those plans, whether they are annual or development plans. Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly. Provide periodic work progress reports. Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational Development : Develop the organizational structure according to the current requirements taking into consideration future and development plans. Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements : Develop, coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible. Should be conversant and able to navigate through IT solutions especially those relevant to his job and business. Promote the automated systems and using them fully, to spread its culture.

Quality : Quality is considered as alfanar’s prime competitive advantage; managers are expected to act accordingly.

Adaptation : Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, Safety and Environment : Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic Qualification Bachelor Degree in Electrical Engineering or Business Management

Work Experience 6 to 10 Years

Technical / Functional Competencies

Accountable

Communication

Creativity

Customer Service Oriented

Delegation

Initiative

Leadership

MS Office

Negotiation

Presentation

Project Management

Research

Anlaysis

Resource Management

Results Oriented

Teamwork

Time Management

Well Organized

Work under pressure

Market Analysis

Market Segmentation Analysis

Customer Relationship

Marketing and Sales Strategies

Sales Forecasting

Sales Planning

Sales Promotions

Sales Research

Sales Trend Analysis

Profile description Alfanar is a Saudi company with an international presence, primarily engaged in the manufacturing and trading of a wide variety of low, medium, and high voltage electrical products, in addition to its portfolio of conventional and renewable energy solutions, oil and gas, water treatment, infrastructure, technical services, and digital solutions.

The hub of alfanar’s manufacturing operations is Medinet alfanar Alsinaiya, a 700,000 square-meter complex located in Riyadh. The complex houses an array of ultra-modern manufacturing facilities and laboratories equipped with state-of-the-art technologies and staffed with highly skilled professionals.

alfanar derives its success from its commitment to providing the highest quality standards to its customers, and the continuous development of its human capital, who alfanar considers its most valuable asset. With this in mind, alfanar promotes a proactive work environment where its employees are always valued, nurtured, and empowered to fuel their pride in being part of alfanar.

For more information about alfanar, please visit alfanar.com

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