Assistant Brand Manager

Overview

Assist in the execution of brand strategies, campaigns, and initiatives to drive growth, maintain brand consistency, and support the development of the category / brand. Collaborate cross-functionally and with external partners to ensure smooth implementation of marketing and digital activities.

Key Accountabilities

• Brand Strategy Support : Assist in developing and executing brand strategies, including product positioning, pricing, and promotional plans. Support category portfolio management to ensure visibility and consistency.
• Campaign Execution : Coordinate marketing campaigns and brand initiatives, ensuring adherence to brand guidelines across all channels.
• Market Insights : Conduct market and consumer research, monitor competitors, and provide insights to support strategic decisions.
• Brand Activations & Events : Assist in planning and executing activations, events, and experiential marketing activities, ensuring seamless delivery.
• Procurement & Vendor Management : Support sourcing and coordination with suppliers and vendors for marketing materials and promotional items.
• Digital Marketing : Contribute to social media, website, and digital campaigns. Assist in content creation and performance tracking to optimize engagement.
• Agency Coordination : Liaise with creative and marketing agencies for campaign execution, content development, and brand compliance.
• Cross-Functional Collaboration : Partner with sales, product, and digital teams to ensure alignment and smooth campaign execution.
• Reporting & Budgeting : Prepare performance reports and support brand budget tracking under the supervision of the Brand Manager.

What We’re Looking For

What Sets Us Apart

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